Van Cleef and Arpels, Mary Katrantzou, Lesage, Lanvin, Fabergé, Swarovski, Valentino, Prada, Cartier,  Cara Delevingne, Fabergé, Cara Delevingne, Alexander Fury, Giles and Rochas, SHOWstudio, utumn/Winter 2012, Twitter, Tumblr, Instagram, Nick Knight

When 2 very good things conspire – Instagram and Nick Knight – magical things happen. Sprinkle in a flash of Cartier here, a little Katrantzou there, along with a tender fluffy friend for good measure and Nick Knight’s first ever Instagram photo shoot materializes. The refreshing abandon of careful retouching in exchange for clever web tools results in what is a true “live shoot”: all images were posted directly from camera onto Tumblr accompanied by Tweeted commentary from fashion director Alexander Fury. Hello innovation sensation!

www.showstudio.com/projects/tag/interactive

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