Christian Dior, Dior Addict, Eau Sensuelle, Eau Fraiche, fragrance, Baz Luhrmann, Tim Walker, Roger Vadim, And God Created Woman, Daphné Groeneveld, Bridget Bardot, Saint-Tropez

Christian Dior has just launched one very dazzling multi media campaign to launch 2 summer variants of the fragrance Dior Addict: Eau Sensuelle and Eau Fraiche. Together, the tremendous talents of Baz Luhrmann and Tim Walker craft an energetic, retro themed tribute to Roger Vadim’s classic film “And God Created Woman” through short film (and of course, a TV spot) and stills, respectively. Daphné Groeneveld is effortlessly vibrant as she channels Bridget Bardot in her Saint-Tropez romp from beach to bar. Apart from smelling the fragrances, one can explore the experience through traditional advertising, web, and social media. There is even an app available on iTunes… so many ways to get Addicted.

Shake things up with the Dior Addict app on iTunes

Escape to Saint-Tropes via the Dior Addict microsite