Gucci is experiencing a further equine expansion in it’s DNA with several exciting developments. One is the luxurious Gucci Riding Line for Summer 2012. Charlotte Casiraghi (Princess Grace of Monaco’s granddaughter) is the smoldering face of the advertising campaign called “Forever Now”, shot by legendary photographer Peter Lindbergh. Worthy of note is that Frida Giannini herself has been designing Charlotte’s exclusive riding wardrobe for the last 2 years as Gucci’s official equestrian ambassador. Second, there will be an equestrian inspired line in the Cruise 2013 Collection, including 15 ready-to-wear styles and accessories, as well as riding boots, saddle, helmet, whip, gloves, and horse blanket. Finally, the house has recently acquired a stunning stallion renamed “Guccio” who may be competing in the upcoming olympics… fingers are crossed for a haute couture competition. Until then, savor some beautiful moments captured during the photoshoot of Gucci “Forever Now”.