Curious Luxury, Louis Vuitton, Art of Packing, The Art of Packing, Alzer, Pégase, Keepall

In 1854, Louis Vuitton began taking the world on a journey with his flat-bottom, light weight and airtight trunks and LV continues to this day to innovate, enamor and inspire. Case in point: the recent introduction of The Art of Packing web app on http://www.louisvuitton.com. It’s not just a wonderfully clever interactive tool to feature the virtues of the Alzer, Pégase and Keepall suitcases (and cross promote accessories and wardrobe), but also an animated “how to” guide of pragmatic, efficient packing, complete with interactive tips to optimize space, avoid wrinkles, and preserve the form of garments. The journey continues to brilliant and engaging at Louis Vuitton… and it may even bring about civilized packing. Bon voyage!

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