Hedi Slimane, Yves Saint Laurent, Laurent Paris, YSL, Devoted to Fans YSL #1, Facebook, Givenchy, Eyeshadow,

Not everyone loves the branding moves creative director Hedi Slimane has been conducting at Yves Saint Laurent – correction Saint Laurent Paris. However, there is an interesting development that one can’t help but like and it is in the form of a beautiful new eyeshadow palette anointed “Devoted to Fans YSL #1” and inspired by the branded colors of Facebook. This is the first time any product has been inspired by Facebook and in keeping with the theme, the shimmery blue, purple, black and white tones will be available on YSL’s official Fragrances and Beauty Facebook page starting July 19th. This token of admiration does come with couture cost at roughly $60, £39, or €50 and are in limited edition of 1,650. Could this mark the start of high luxury embracing social media engagement? Your move Givenchy…

Click here to get “Devoted to Fans YSL #1” starting July 19th

Advertisements