With the imminent start of the Olympic Games, all eyes are on London. And one curious set (mine) has been looking for a certain development what could make a grand brand story for the house of Gucci.
A few months ago Gucci purchased a very handsome stallion and renamed him Guccio. Since then, he has been stabled among Gucci muse Edwina Alexander’s other well-bred steeds and considered a possible mount for the Olympics. Another development is the upcoming launch of Gucci’s new Equestrian Collection which will appear in Gucci boutiques worldwide and on www.gucci.com in November. The collection includes 15 ready-to-wear styles and accessories, as well as equestrian equipment including a riding boot, saddle, helmet, whip, gloves, and horse blanket. With these two happenings combined, it is not difficult to imagine the dashing Guccio with Edwina on his back, both looking so smart in their resplendent Gucci gear as they glide over their jumps towards gold on the word’s greatest athletic stage. Yet, there is no word of Guccio. Perhaps it is a fanciful brand fairytale that can never be, but one dares to dream.
Good luck Edwina!