Recent news out of Paris regarding growth for LVMH and PPR (even in the Chinese, Japanese and US markets) is certainly worth celebrating, in part due to the very liquid celebrations are made of. The wines and spirits division of LVMH is up 15% for the first half of the year and their very own Dom Pérignon has yet another reason to toast: a sparkling collaboration with David Lynch. It is ‘a little magic theatre’ in the form of a limited-edition bottle design and ad campaign titled “The Power of Creation” for Dom Pérignon 2003 and the Rosé 2000. The designs are ‘a process of tuning in and then through experimentation getting something that expresses the essential nature.’
Discover synergies of “mystery, intensity, commitment, time, the constant reinvention of the self, and above all, absolute faith in the power of creation:”
The limited-edition bottles will come available at the end of the year… cheers to David and Dom!