Dots, Louis Vuitton, Marc Jacobs fragrances, Dot perfume Marc Jacobs, Dot, Lola, Daisy, MarcTheDot, Instagram, Tweet, #MarcTheDot, Juergen Teller, lomography,

Dots are everywhere. Especially if you are Louis Vuitton or Marc Jacobs’ latest fragrance: Dot. This month Dot joins her sisters Lola and Daisy on fragrance counters and marcs her spot on the internet with a cheeky social media venture titled MarcTheDot. The concept invites anyone to Instagram or Tweet anything dotted, spotted or otherwise of the circular persuasion with the hash tag #MarcTheDot

The story behind the fragrance and the hybrid butterfly-ladybug inspiration of the bottle can be discovered at

Juergen Teller is also captured working his usual iconic lomography magic in a behind the scenes video: