Instagram, Burberry, Gucci, Tiffany & Co., Armani, Audi, Hermès, Target, Neiman Marcus, V Magazine, #InstaGlam, Kacper Kasprzyk, High LowInstagram continues to be an ever more relevant consumer engagement tool for luxury brands, including Burberry, Gucci, Tiffany & Co., Armani, Audi, and Hermès. The visual ease it provides for visual storytelling to exist – from both sides – is not all that dissimilar to the cross collaboration concept of the Target and Neiman Marcus variety. It’s an endearing blend of high (fashion) low (tech) in the space where incumbent, wealthy consumers view the luxury experience as inclusive rather than exclusive. Add to this the arrival of V Magazine’s 2012 Fall Preview featuring the editorial titled #InstaGlam by Kacper Kasprzyk, which is inspired by the rich, punchy tones that are achieved through the ease of Instagram filters. Be it a product launch, a peek behind the scenes, an interactive brand endeavor, or a form yet to be, these little pictures are worth well more than a thousand words.

Instagram, Burberry, Gucci, Tiffany & Co., Armani, Audi, Hermès, Target, Neiman Marcus, V Magazine, #InstaGlam, Kacper Kasprzyk, High Low

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