high luxury, Hermés, Hermés YouTube Channel, 24 Faubourg, Hermés Secret, Curious Luxury

High luxury is serious business and it is easy to understand why such brands rigorously guard their secrets. Yet there is one among this set who boldly gives theirs away: Hermés. Okay, not really, but this most revered brand so humbly invites us to partake in their very special blend of pretend through an animated video on the Hermés YouTube Channel. It is a peek at what secrets will conclusively be revealed on the Hermés website where an interactive cut away of various workshops and departments at 24 Faubourg awaits discovery. The most wonderful part about the experience is that the whimsical charm does not compromise the prestige of Hermés luxury whatsoever. In fact, it is all the more endearing that such pure unadulterated values of inspiration, curiosity and creativity are so venerated…. perhaps the secret is revealed after all.

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