Truth be told, this is a follow up post from early August (as seen below), when BeautifulCurious was hopeful there would be a video to accompany the dynamically different Lanvin fall ad campaign. And arrive it has.
Lanvin is launching a curious ad campaign this September starring 9 “real people” from the age of 18 – 82 years, as seen through the lushly colored lense of Steven Meisel. Of course, kudos go to Lanvin creative director Alber Elbaz for his willingness to take luxury in such a “democratic” direction:
“I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes… It felt like a crazy family, and I like that.”
The social media potential based on this notion of “Individuals With Individuality. Reality… Not Reality Stars” is nothing short of gigantic. There are endless possibilities with Instagram engagement alone, and one can only hope there is a video incarnation on this concept in the works.