Ted Baker, London, Grand House, Maids and Butlers, Midtown Abbey, New York City, 595 5th Avenue

Ted Baker London is making quite a polished impression in New York City for the launch of their “Grand House” store on Fifth Avenue with some clever social interaction. Maids and Butlers have taken to the streets to shine shoes, iron subway maps and serve tea to chess players in this most delightfully posh street marketing experience titled “Midtown Abbey”. Even carriage horses get treated with the utmost care by these dutiful servants of Ted Baker. Further good measures have been taken in portraying British style and refinement inside and out of the 3 story 20’s inspired “Grand House” at 595 5th Avenue. Take a look at this very simple, yet brilliantly executed brand experience:

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