Tod's, luxury footwear, Tod's mobile app, Tod's ItalianPortraits, ItalianPortraits

It is no great secret that image is everything – and that luxury brands must tell authentic stories that live and breathe in more meaningful and engaging mediums. Luxury footwear brand Tod’s has recently done just that through the release of a uniquely beautiful “book” of portraits that ventures deep into the heart of the brand itself by featuring what makes up Tod’s esteemed heritage: the elegant people and the captivating places of Italy… and it’s mobile. While it is a marketing tool showcasing personal fashion, it feels like an intimate, personal book of family portraits and experiences (both in still images as well as video). The premise behind the images of style and Italianeese as stated in the Info segment of the app: “At a time when a negative mood seems to reign in Italy, this volume offers a positive portrait of personalities and beautiful places, all diverse, all winners.” The BeautifulCurious criticism is that one obvious ingredient is missing: the very elegant Italian women who also enjoy Tod’s. “Italian Portraits” is available at the App Store and can be experienced on the Tod’s website.

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