Every established jewelry house has a wonderfully rich history – and with that, significant signature motifs in the form of an animal, flower or inanimate objects. Among such icons is the Panthère Collection of Cartier. Since August 20th, we have been treated to an alphabetical, timeless treasury called The History of the Panthère. On the Cartier website, we see a rolling history of jewelry and small objects from A – Z, followed by a video, which brings to life this incredible heritage in a memorable, accessible way. On Facebook, the alphabet unfolds with reference to a single word or phrase, heritage piece and a visual of its historical context. For good measure, there is the occasional short video clip, featuring a tight, glittering shot of a particular jewel. The viewer is also invited to experience the “A-Z tour” on the Cartier website to discover more. On Instagram, it seems an opportunity was missed to incorporate the “A-Z tour” along the same lines as Facebook, although the short videos are present.
This inspiring initiative is a brilliant way to share the wonderful heritage of Cartier, while educating young consumers about important pieces and small objects, specific to the Panthère Collection.