Archives for category: High Jewelry

TheWeeklyBauble2014Q4Blog

Next Wednesday we will launch our series titled “The Weekly Bauble“. It is a collection of beautiful jewels that we know and admire. We will share details about the jewel, the inspiration behind the bauble and the extraordinary jeweler who created it.

Stay tuned, and let the bauble adventures begin….
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BiennaleDesAntiquaires2014BlogHeaderFor the next 10 days, the Place Vendôme is host to arguably the most important event in the jewelry calendar: La Biennale Paris. While this curious mind remains stateside, the next best way to celebrate the beauty of such exquisite pieces is to curate a series of jewels that we admire. Each day from September 11 – 21, we will present a selection here, as well as on twitter @BeautifulCurio and Instagram @BeautifulCurious… stay tuned!

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The ever lovely Maria Doulton, The Jewellery Editor, did journey to Paris for the occasion and her exclusive peek of Biennale treasures can be discovered below.

 

 

 

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Every established jewelry house has a wonderfully rich history – and with that, significant signature motifs in the form of an animal, flower or inanimate objects. Among such icons is the Panthère Collection of Cartier. Since August 20th, we have been treated to an alphabetical, timeless treasury called The History of the Panthère. On the Cartier website, we see a rolling history of jewelry and small objects from A – Z, followed by a video, which brings to life this incredible heritage in a memorable, accessible way. On Facebook, the alphabet unfolds with reference to a single word or phrase, heritage piece and a visual of its historical context. For good measure, there is the occasional short video clip, featuring a tight, glittering shot of a particular jewel. The viewer is also invited to experience the “A-Z tour” on the Cartier website to discover more. On Instagram, it seems an opportunity was missed to incorporate the “A-Z tour” along the same lines as Facebook, although the short videos are present.

This inspiring initiative is a brilliant way to share the wonderful heritage of Cartier, while educating young consumers about important pieces and small objects, specific to the Panthère Collection.


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photoHigh Jewelry brands continue to embrace social media platforms – even new launching collections on Instagram. While core clients will remain long-time loyal collectors, jewelers intentions are to reach a new, younger audience that may be more tech savvy. Luxury brands (of any kind) will do well to be innovative and engaging with globally mobile future clients: hello “HENRYs“!

Of note are two recent high jewellery collection launches by Van Cleef & Arpels and Bulgari.

On June 24th, Van Cleef & Arpels released a short, charming video on Instagram announcing an unveiling. Next was a series with a single gemstone, followed by imagery in white paper of a palace, king and queen, and butterflies, which announced that a fairytale collection would be revealed the next day. Facebook and Twitter were employed to share the time of the grand occasion. A film still of a young Catherine Deneuve from Jaques Demy’s “Peau d’Âne” was released on June 27th, as it was the inspiration behind the new collection. Van Cleef & Arpels then shared an image of Chateau de Chambord, where the collection would be presented at a special event. Followers were then treated to a continual feed of the festivities, with glimpses of the jewelry throughout the magical evening.

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Similarly, Bulgari revealed on July 1st that their latest high jewelry collection would be revealed during Parisian Haute Couture week. As this year is their 130th anniversary, they set out to celebrate its past with initiatives that will lead the brand into the future. One such initiative is a project to restore Rome’s cherished Spanish Steps, following private investment to help maintain heritage monuments throughout Italy. With the intention to be perceived as innovative as well as a revered established brand, Bulgari began posting closely cropped details of a few pieces from the collection. In the hours leading up to the launch event on July 8th, behind-the-scenes images were shared, followed by images of the event and the collection being enjoyed and admired by those in attendance.

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