Archives for category: Makeup

Curious Luxury, Chanel Makeup, Solve Sundsbo, Chanel, Love, I Love Chanel, Erwin Blumenfeld, Rouge Allure, Chanel Rouge Allure

Some days all you need is love. Other days you need inspiration. Here’s to Erwin Blumenfeld and thank you Sølve Sundsbø and Chanel.

Hypnôse Star, Lancôme, Hypnôse Star mascara, Ombre Hypnôse Mono Eyeshadow, Ombre Hypnôse, Betty Boop, Daria Werbowy, Facebook app, iphone app, Joann Sfar, Lancôme Studio channel, YouTube

What happens when a 1930’s cartoon starlet, a super model, a global beauty brand and social/mobile media collide? A sparkling introduction to Lancôme’s new Hypnôse Star mascara and Ombre Hypnôse Mono Eyeshadow collection that blends carefree retro glamour with modern Hollywood chic, starring Betty Boop and Daria Werbowy. In conjunction with traditional media vehicles, the launch includes both a Facebook app and an iphone app as well as a short film directed by Joann Sfar which appears on the Lancôme Studio channel on YouTube. The apps feature product descriptions and tutorials, as well as a camera with filters and a charming alarm clock and playful Betty Boop reactions for the iphone. Content on the Lancôme website covers not only similar content but features a broader account of the experience and the “encounter” between the stars. This launch is clever, charming and engaging right down to the credits at the end of the film. Betty advises Daria to ‘Just say it with the eyes’, but Lancôme so brilliantly says it with just a bit more.

Hedi Slimane, Yves Saint Laurent, Laurent Paris, YSL, Devoted to Fans YSL #1, Facebook, Givenchy, Eyeshadow,

Not everyone loves the branding moves creative director Hedi Slimane has been conducting at Yves Saint Laurent – correction Saint Laurent Paris. However, there is an interesting development that one can’t help but like and it is in the form of a beautiful new eyeshadow palette anointed “Devoted to Fans YSL #1” and inspired by the branded colors of Facebook. This is the first time any product has been inspired by Facebook and in keeping with the theme, the shimmery blue, purple, black and white tones will be available on YSL’s official Fragrances and Beauty Facebook page starting July 19th. This token of admiration does come with couture cost at roughly $60, £39, or €50 and are in limited edition of 1,650. Could this mark the start of high luxury embracing social media engagement? Your move Givenchy…

Click here to get “Devoted to Fans YSL #1” starting July 19th