Archives for category: Photography

Tod's, luxury footwear, Tod's mobile app, Tod's ItalianPortraits, ItalianPortraits

It is no great secret that image is everything – and that luxury brands must tell authentic stories that live and breathe in more meaningful and engaging mediums. Luxury footwear brand Tod’s has recently done just that through the release of a uniquely beautiful “book” of portraits that ventures deep into the heart of the brand itself by featuring what makes up Tod’s esteemed heritage: the elegant people and the captivating places of Italy… and it’s mobile. While it is a marketing tool showcasing personal fashion, it feels like an intimate, personal book of family portraits and experiences (both in still images as well as video). The premise behind the images of style and Italianeese as stated in the Info segment of the app: “At a time when a negative mood seems to reign in Italy, this volume offers a positive portrait of personalities and beautiful places, all diverse, all winners.” The BeautifulCurious criticism is that one obvious ingredient is missing: the very elegant Italian women who also enjoy Tod’s. “Italian Portraits” is available at the App Store and can be experienced on the Tod’s website.

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Olivia Bee, Hermés, Le Monde D'Hermés, Hermes scarves

With this pair of curious eyes focused on the runways, something very special almost escaped my radar and it must not escape yours. Incase you have not seen or heard the buzz of a certain Miss Olivia Bee, welcome to her world. At the ripe age of 18 she has recently been commissioned to shoot the cover and lead editorial for Hermés’ Le Monde D’Hermés Fall 2012 issue. Hermés was so smitten with the work that they asked her to make a film about a prince and princess. It is a representation of her, her brain and scarves are involved. What is so wonderful is that this esteemed, well established luxury brand recognizes creativity as a shared commodity and embraces the beauty of storytelling that exists outside the bounds of the atelier walls. All you need to do now is watch:

jcrew, Scott Schuman, Alice Lane, Le Figaro, Virginie Mouzat, Tank, Caroline Issa, Angela Goding, MoMA, PS1, Wonderland, Julia Sarr-Jamois, Arquiste, Carlos Huber, Tumblr, David Karp, Trunk Archive, Matthew Moneypenny, American Cancer Society, Spencer Lyons, Phillips de Pury & Co., Joe Carlucci, Linda Rodin, Rodin, Alice Lane, MoMA, PS1, Angela Goding, Trunk Archive, Matthew Moneypenny, J. Crew, Garance Doré, YouTube, 770 Behind The Line

Among the pages of heftier-than-ever September glossies, social media channels and beyond will be a stand out campaign that presents a refreshingly new model archetype: the influencer. J. Crew has selected extraordinary people who are accomplished entrepreneurs, fashion industry talents, and contributors to contemporary culture to tell the J. Crew story about quality “in a little louder way”. A few of these worthy individuals are Assistant Director of Museum Development at MoMA and PS1 Angela Goding, architect and Arquiste perfumes creator Carlos Huber, Linda Rodin of Rodin, makeup artist Alice Lane, Trunk Archive CEO Matthew Moneypenny, and founder and CEO of Tumblr David Karp. J. Crew provides the opportunity to meet this worthy cast and find out a bit about them on the (un)official J. Crew blog, 770 Behind The Line. Click on Destination Inspiration to discover even more influencers from around the globe wearing J. Crew their way. This ongoing inspiration in motion can also be followed on J. Crew’s YouTube channel. The below video finds blogger, photographer, illustrator and author Garance Doré (and Scott Schuman) strolling the streets of Paris, wearing J. Crew her way.

SalonQP, Aesop, Mikimoto, Cartier, Jaeger-Lecoultre, Vacheron Constantin, Burberry, Van Cleef & Arpels, Louis Vuitton, Prada, Franck Jehanne, Claire Adler, The Kalory Agency, Chopard, Prunier, Vertu, Cartier

It is no surprise that in luxury, image is everything. Recent dialog between Franck Jehanne and Claire Adler of The Kalory Agency regarding this and the importance of luxury brands embracing social media was recently captured in the video below. One of the key points raised is the tremendous benefit of luxury brands creating and sharing beautifully executed visual content on various media channels – particularly if it is a special event or a capturing “behind the scenes” storytelling. Above is example of such work The Kalory Agency is producing for luxury brands the likes of Mikimoto, Cartier, Jaeger-Lecoultre, and Vacheron Constantin. Luxury consumers and bloggers alike are enthusiastic to tag and post polished imagery, particularly if it is higher quality than what they themselves can achieve.

Currently there are several luxury brands who are setting the gold standard by consistently publishing solid visual content: Burberry, Van Cleef & Arpels, Louis Vuitton, and Prada among them.

Without further adieu, below is the video commentary:

photographs & video © by The Kalory Agency

Instagram, Burberry, Gucci, Tiffany & Co., Armani, Audi, Hermès, Target, Neiman Marcus, V Magazine, #InstaGlam, Kacper Kasprzyk, High LowInstagram continues to be an ever more relevant consumer engagement tool for luxury brands, including Burberry, Gucci, Tiffany & Co., Armani, Audi, and Hermès. The visual ease it provides for visual storytelling to exist – from both sides – is not all that dissimilar to the cross collaboration concept of the Target and Neiman Marcus variety. It’s an endearing blend of high (fashion) low (tech) in the space where incumbent, wealthy consumers view the luxury experience as inclusive rather than exclusive. Add to this the arrival of V Magazine’s 2012 Fall Preview featuring the editorial titled #InstaGlam by Kacper Kasprzyk, which is inspired by the rich, punchy tones that are achieved through the ease of Instagram filters. Be it a product launch, a peek behind the scenes, an interactive brand endeavor, or a form yet to be, these little pictures are worth well more than a thousand words.

Instagram, Burberry, Gucci, Tiffany & Co., Armani, Audi, Hermès, Target, Neiman Marcus, V Magazine, #InstaGlam, Kacper Kasprzyk, High Low

Dots, Louis Vuitton, Marc Jacobs fragrances, Dot perfume Marc Jacobs, Dot, Lola, Daisy, MarcTheDot, Instagram, Tweet, #MarcTheDot, Juergen Teller, lomography, www.dotmarcjacobs.com

Dots are everywhere. Especially if you are Louis Vuitton or Marc Jacobs’ latest fragrance: Dot. This month Dot joins her sisters Lola and Daisy on fragrance counters and marcs her spot on the internet with a cheeky social media venture titled MarcTheDot. The concept invites anyone to Instagram or Tweet anything dotted, spotted or otherwise of the circular persuasion with the hash tag #MarcTheDot

The story behind the fragrance and the hybrid butterfly-ladybug inspiration of the bottle can be discovered at www.dotmarcjacobs.com

Juergen Teller is also captured working his usual iconic lomography magic in a behind the scenes video:

Prada, Prada video campaign, Anne Vyalitsyna, Elza Luijendijk, Iselin Steiro, Madison Headrick, Magdalena Frackowiak, Vanessa Axente, Steven Meisel, facebook, youtube, Prada Fall Winter 2012 Women's Advertising Campaign

Prada continues to ramp up it’s multimedia merits with the release of one very striking video campaign for the women’s fall winter collection. With a chess board as a stage, Anne Vyalitsyna, Elza Luijendijk, Iselin Steiro, Madison Headrick, Magdalena Frackowiak and Vanessa Axente square off in a battle of fashion in bold geometric prints that are both retro and futuristic. So much color and tension stirs in both the collection itself and the performances, directed by the ever extraordinary Steven Meisel. The print and video campaign can be viewed on the Prada website as well as on facebook and youtube.

Lanvin Paris, Lanvin, Steven Meisel, Alber Elbaz, Individuals With Individuality. Reality... Not Reality Stars, Instagram, Lanvin Fall Campaign 2011, House + Holme, Ronnie Cooke Newhouse, Stephen Wolstenholme

Lanvin is launching a curious ad campaign this September starring 9 “real people” from the age of 18 – 82 years, as seen through the lushly colored lense of Steven Meisel. Of course, kudos go to Lanvin creative director Alber Elbaz for his willingness to take luxury in such a “democratic” direction:

“I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes… It felt like a crazy family, and I like that.”

The social media potential based on this notion of “Individuals With Individuality. Reality… Not Reality Stars” is nothing short of gigantic. There are endless possibilities with Instagram engagement alone, and one can only hope there is a video incarnation on this concept in the works. Alas, until further notice, we can still embrace the special charms from Lanvin Fall 2011…

http://www.lanvin.com

Curious Luxury, Louis Vuitton Maison in China, Marc Jacobs, Louis Vuitton 2012 Fall collection, Louis Vuitton Express, Paris to Shanghai, 20th anniversary, The Meaning of Travel, Todd Selby, The Selby, photographs, video, drawings, paintings, Paris, Germany, Poland, Belarus Russia, Mongolia, Foursquare, Louis Vuitton, China, Jiepang, Sina Wiebo, Louis Vuitton: 100 Legendary Trunks, social media platforms, virtual badge, www.louisvuittonexpress.com

Remember last March when Marc Jacobs presented the Louis Vuitton 2012 Fall collection from that gorgeous, steaming locomotive? That same train, christened the Louis Vuitton Express, has just journeyed from Paris to Shanghai over the last 11 days to mark the 20th anniversary of Louis Vuitton in China in a campaign called “The Meaning of Travel”. Photographer and director Todd Selby (yes, The Selby) documented experiences and encounters through photographs, video, drawings and paintings along the journey from Paris, which included stops through Germany, Poland, Belarus, Russia, Mongolia and finally China.

For the campaign, Louis Vuitton joined with Jiepang (the Chinese version of Foursquare), inviting users to check in at any Louis Vuitton store in China and share a written post about what travel means to them on Jiepang or Sina Wiebo. Participants on Jiepang earn a virtual Louis Vuitton Express badge and 10 users will be selected to receive a copy of the book “Louis Vuitton: 100 Legendary Trunks”. What is the incentive for any luxury brand to engage in social media platforms (Chinese or Otherwise)? Tech savvy twenty-somethings everywhere view luxury as an inclusive experience, whereas baby boomers perceive luxury as an exclusive badge. Particular to China, the spending potential of young, middle-class is growing… for the moment. And until they can afford their Louis Vuitton handbag, they can attain their branded “virtual badge”.

The journey culminates with a live fashion show, beginning promptly at 1.30pm GMT or 8.30am EST which can be viewed at http://www.louisvuittonexpress.com where beautiful and curious things surely await. Until then, below are highlights along the way in video journal form:

Day 1

Day 3

Day 4

Day 6

Day 9

Tomas Maier, Bottega Veneta, Annie Leibovitz, Alex Prager, Steven Meisel, The Art Of Collaboration, Erwin Olaf

Telling a good story is crucial for any brand and Tomas Maier, creative director of Bottega Veneta, has been telling some great ones. The stories are not about a bag, but the people who carry them, as seen through a rotating roster of very well known and emerging contemporary photographers. With a new collection, comes a new collaboration with a photographer who contributes his or her own individual aesthetic and narrative. Above is a selection of BeautifulCurious favorites over the years, featuring Annie Leibovitz, Alex Prager, and Steven Meisel. Tomas Maier elaborates on each of the extraordinary collaborations, which are posted on facebook and the Bottega Veneta website in a video series called The Art Of Collaboration. Below is but a glimpse of what promises to be a provocative, hyper-color fall campaign shot by the great Erwin Olaf…

Tomas Maier, Bottega Veneta, The Art Of Collaboration, Erwin Olaf