A curiously abstract future has been germinating among French luxury brands and institutions of Comité Colbert through a series of cryptic social media posts. It is “a utopia created by french luxury” called “Dreaming 2074”, culminating in a collection of science-fiction short stories, new vocabulary and music, which can be downloaded at www.dreaming2074.com
To back up a few steps, Comité Colbert, founded in 1954 by Jean-Jacques Guerlain, is an organization made up of 78 luxury houses and 14 cultural institutions in France to promote the concept of French luxury. Brands such as Cartier, Mellerio dits Meller, Veuve Clicquot, Lanvin, Givenchy, Guerlain and the Louvre (just to name a few) were part of this collaboration. The essence of the collective project “Rêver2074” (Dream2074) is designed to share, preserve and celebrate 60 years of French luxury and heritage… and live into and lead an inspiring future.
The Weekly Bauble that I share today is uniquely beautiful inside and out!
Leon Megé‘s luminous moonstone ring literally glows from within by way of five custom cut sapphire cabochons set in a platinum and rose gold patterned cup. This diamond encrusted cradle is a special secret treasure – one that is meant only for the eyes of the lovely lady who has the pleasure of wearing it. It is this delicate and airy aesthetic that defines Leon’s elegant forms. His approach to celebrating stones through limited use of precious metal, employing centuries-old European techniques, and philosophy of minimalism and precision characterize his signature.
This beautiful bauble certainly has captured these curious eyes!
14.65 carat moonstone
micro pave diamonds
18 karat rose gold
Price available upon request
Kindly email email@example.com with any inquires and behold the sparkle below:
Every established jewelry house has a wonderfully rich history – and with that, significant signature motifs in the form of an animal, flower or inanimate objects. Among such icons is the Panthère Collection of Cartier. Since August 20th, we have been treated to an alphabetical, timeless treasury called The History of the Panthère. On the Cartier website, we see a rolling history of jewelry and small objects from A – Z, followed by a video, which brings to life this incredible heritage in a memorable, accessible way. On Facebook, the alphabet unfolds with reference to a single word or phrase, heritage piece and a visual of its historical context. For good measure, there is the occasional short video clip, featuring a tight, glittering shot of a particular jewel. The viewer is also invited to experience the “A-Z tour” on the Cartier website to discover more. On Instagram, it seems an opportunity was missed to incorporate the “A-Z tour” along the same lines as Facebook, although the short videos are present.
This inspiring initiative is a brilliant way to share the wonderful heritage of Cartier, while educating young consumers about important pieces and small objects, specific to the Panthère Collection.
Among the dynamic videos from fashion and luxury brands in Q1, for me Mr. Porter steals the show.
While the intro could easily be compressed, the charm of “The Style Clinic Show” host, retro staging and format for featuring the looks are both entertaining, richly informative and wonderfully “shoppable”. The host cheekily narrates style variations on specific wardrobe needs, while the model rotates to capture the look from various angles. Also noteworthy is the 3-way cut of the frame, so that details of fabric and finishings are highlighted.
By contrast, the thing that challenges me most when viewing brand videos is dark lighting and immersive abstraction. While there is appreciation for conceptual, artistic nature of such things, often there is little attention shown on craft. There is a way to balance both while preserving those inspirational qualities that are innate to a brand’s narrative. Mr. Porter has executed this well in the past and continues to do so.
Finally, the series encourages engagement: if you are in need of style help, you can contact: firstname.lastname@example.org or tweet: #styleclinic
Meantime, definitely do yourself a favor and take in the Mr. Porter charm.
Back in October, the launch of artist Greg Lauren’s limited edition fragrance collaboration with Barney’s New York came across the radar. The custom embellishment of fabric, paper and paint is impressive in itself, but having seen the creative journey of the bottle in video “The Making of an Original” left a lasting impression of what bespoke means. Today a dear friend gifted me the fragrance. Beyond the incredibly special scent created with Master Perfumer Ralf Schweiger, I recalled the thought and artfulness that went into crafting something so beautifully memorable.
The limited-edition of 3,000 can be purchased at Barney’s New York.
“Are not the most beautiful things made to circulate?” These words were spoken by Coco Chanel in 1932, and like so many things she had a hand in creating, the sentiment is timeless. The video below is the 3rd of the “Inside Chanel” series titled “Chanel and the Diamond”. It speaks of not only the history of the importance diamonds play in fashion, but also the inspiration of the collection and sensation it caused… of course…
More and more the mobile media experience is found in-store, enhancing the consumer experience on a number of levels. Notably, Brian Atwood has developed a very clever Museum Experience in his New York flagship store by way of QR codes. In one quick scan, consumers are directed to video content featuring Mr. Atwood as he describes the inspiration or design process behind a particular piece. This is less about e-commerce and more about telling a story and revealing craft. The video mimics the style of old movie projectors, with the intent to elevate the shoes and handbags to museum worthy “art” status. Further to this, any item purchased in-store will have a “655 Madison Avenue” plaque attached to it, adding to the exclusivity of the experience.
Maybe it’s not a journey, but Karl, this little number is beyond puzzling…