philanthropy, Boston handbag, Siren, The Surrender, Gucci, Gucci for UNICEF, Schools for Africa, Schools for Asia,

Gucci is seeing possibilities everywhere, one of which is to look good and do good. It arrives in the form of a special edition Boston handbag, introduced through this playful video set to a flurry of children’s drawings and the music track of The Surrender by Siren. It is the newest addition to the Gucci collection of luxury goods benefiting UNICEF, now in its seventh year. Twenty-five percent of the retail sales for the “Gucci for UNICEF” bag will support the “Schools for Africa” and “Schools for Asia” programs, which provide access to quality basic education for children in those regions. The bag can be purchased both online at or at any Gucci boutique worldwide through May 31, 2013.