Archives for posts with tag: Boucheron

BiennaleDesAntiquaires2014BlogHeaderFor the next 10 days, the Place Vendôme is host to arguably the most important event in the jewelry calendar: La Biennale Paris. While this curious mind remains stateside, the next best way to celebrate the beauty of such exquisite pieces is to curate a series of jewels that we admire. Each day from September 11 – 21, we will present a selection here, as well as on twitter @BeautifulCurio and Instagram @BeautifulCurious… stay tuned!








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The ever lovely Maria Doulton, The Jewellery Editor, did journey to Paris for the occasion and her exclusive peek of Biennale treasures can be discovered below.




innovation, Boucheron, Tissot, Garrard, BMW, myboucheron, augmented reality, technology, Boucheron Paris

Some things have to be seen to be believed… and Boucheron is one of them. Yes, their lavish jewelry is indeed spectacular, but what has to be seen is their augmented reality web experience called myboucheron. In a matter of minutes, your computer is transformed into a mirror where you are virtually wearing any iconic Boucheron watch or ring of choice: simply print, cut, wear, download, and activate. This clever innovation follows its older sibling, the Boucheron iPhone and iPad App, which enables you to slip on jewelry by taking a picture. Tissot, Garrard and BMW have similarly integrated such technologies into their brand experience. For Boucheron, this initiative brought about a 50% increase in website traffic – and more fashion and luxury brands are certain to follow their lead.

Below is a video instruction on how the Boucheron magic happens: