Archives for posts with tag: Bulgari

BiennaleDesAntiquaires2014BlogHeaderFor the next 10 days, the Place Vendôme is host to arguably the most important event in the jewelry calendar: La Biennale Paris. While this curious mind remains stateside, the next best way to celebrate the beauty of such exquisite pieces is to curate a series of jewels that we admire. Each day from September 11 – 21, we will present a selection here, as well as on twitter @BeautifulCurio and Instagram @BeautifulCurious… stay tuned!

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The ever lovely Maria Doulton, The Jewellery Editor, did journey to Paris for the occasion and her exclusive peek of Biennale treasures can be discovered below.

 

 

 

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photoHigh Jewelry brands continue to embrace social media platforms – even new launching collections on Instagram. While core clients will remain long-time loyal collectors, jewelers intentions are to reach a new, younger audience that may be more tech savvy. Luxury brands (of any kind) will do well to be innovative and engaging with globally mobile future clients: hello “HENRYs“!

Of note are two recent high jewellery collection launches by Van Cleef & Arpels and Bulgari.

On June 24th, Van Cleef & Arpels released a short, charming video on Instagram announcing an unveiling. Next was a series with a single gemstone, followed by imagery in white paper of a palace, king and queen, and butterflies, which announced that a fairytale collection would be revealed the next day. Facebook and Twitter were employed to share the time of the grand occasion. A film still of a young Catherine Deneuve from Jaques Demy’s “Peau d’Âne” was released on June 27th, as it was the inspiration behind the new collection. Van Cleef & Arpels then shared an image of Chateau de Chambord, where the collection would be presented at a special event. Followers were then treated to a continual feed of the festivities, with glimpses of the jewelry throughout the magical evening.

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Similarly, Bulgari revealed on July 1st that their latest high jewelry collection would be revealed during Parisian Haute Couture week. As this year is their 130th anniversary, they set out to celebrate its past with initiatives that will lead the brand into the future. One such initiative is a project to restore Rome’s cherished Spanish Steps, following private investment to help maintain heritage monuments throughout Italy. With the intention to be perceived as innovative as well as a revered established brand, Bulgari began posting closely cropped details of a few pieces from the collection. In the hours leading up to the launch event on July 8th, behind-the-scenes images were shared, followed by images of the event and the collection being enjoyed and admired by those in attendance.

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Piaget, Van Cleef & Arpels, Chaumet, Pomellato, Henri J. Sillam, Cartier, Bulgari, Baccarat, Chanel Joaillerie, Eternamé, Dior Joaillerie, Peter Lippman, Marie Claire, Vanites, Caravaggio

Beauty knows no boundary, nor does Peter Lippmann when he pairs fiercely stunning jewels with fruit rich in the velvety grips of decay. Immediately this editorial from September 2011 for Marie Claire France titled “Vanites” brings to mind the lushious, rotting fruit painted by Caravaggio. He might even be in awe of the irony here, as the jems from Van Cleef & Arpels, Cartier, and Dior Joailerie (among many others) burst forth out of the withering fruit. Curiously, their splendor is nearly eclipsed by the beauty of the languishing grapes… and is strangely inspiring.