Archives for posts with tag: Burberry Prorsum

London Fashion Week, Mulberry, Winsor and Newton, Erdum, Zenna Henderson, Burberry Prorsum, Christopher Bailey, Burberry

For a final look at London Fashion Week, BeautifulCurious presents a varied curation of floral and fauna, aliens, and a global sensation. We start with Mulberry who went to the rural English countryside with their Winsor and Newton water colors and brought back some shimmery floral (and playful gecko) prints for the catwalk – and a black poodle for good measure. Given the remarkable invitation for the show, this curious mind envisioned garments of a less heavy nature and more viscous fabrics. Still, Mulberry delivered on their theme, as the lovely colors stole the show. Color played a significant role in a very different way at Erdum. The collection was based on humanoid extraterrestrial refugees out of Zenna Henderson’s sci-fi novels and maintained an intriguing tension of “uncomfortable color combinations” and material mind tricks, such as python pretending to be silk. There were many sci-fi infused collections this season, but this one stands apart with it’s prim 1950’s kitch and intellectual prowess. A final, much deserved mention must go to Burberry Prorsum. Just prior to the show, Christopher Bailey declared to the team “People are stopping work to watch… You’ve got to give them a good reason.” And reason they did in a flurry of corsets and capes and marvelous metallics that truly conveyed “a very British glamour”, not just on the runway, but in digital live stream at the recently opened flagship on Regent street and globally on the web. What a luxury indeed to be dressed, entertained and escape with Burberry. Thank you for all of it, London.

Burberry, Burberry Fall 2012 Ad Campaign, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, Sina Weibo, Douban, Youku, Kaixin001, Mario Testino, Roo Panes, Gabriella Wilde, Old Royal Naval College

Burberry is ever the digital darling, as it launches it’s fall 2012 campaign in an impressive 10 social media outlets. These include Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube. Add to this, the emerging platforms of China: Sina Weibo (Twitter with a splash of Facebook ), Douban (Amazon.com meets Facebook), Youku (Youtube clone), and Kaixin001 (Chinese Facebook). Perhaps more luxury brands will follow suit.

The moody, cinematic images photographed by Mario Testino feature model/musician Roo Panes and model/actress Gabriella Wilde. London’s signature fog drenched, rainy atmosphere and Old Royal Naval College play strong supporting roles, to the leading roles of the iconic outerwear in rich, mysterious black-and-white. A series of 5 short films featuring the music of Mr. Panes and close cropped glimpses of accessories and apparel are below. They are to be continued in the following months to keep the poetic British infusion flowing…