Archives for posts with tag: Burberry

London Fashion Week, Mulberry, Winsor and Newton, Erdum, Zenna Henderson, Burberry Prorsum, Christopher Bailey, Burberry

For a final look at London Fashion Week, BeautifulCurious presents a varied curation of floral and fauna, aliens, and a global sensation. We start with Mulberry who went to the rural English countryside with their Winsor and Newton water colors and brought back some shimmery floral (and playful gecko) prints for the catwalk – and a black poodle for good measure. Given the remarkable invitation for the show, this curious mind envisioned garments of a less heavy nature and more viscous fabrics. Still, Mulberry delivered on their theme, as the lovely colors stole the show. Color played a significant role in a very different way at Erdum. The collection was based on humanoid extraterrestrial refugees out of Zenna Henderson’s sci-fi novels and maintained an intriguing tension of “uncomfortable color combinations” and material mind tricks, such as python pretending to be silk. There were many sci-fi infused collections this season, but this one stands apart with it’s prim 1950’s kitch and intellectual prowess. A final, much deserved mention must go to Burberry Prorsum. Just prior to the show, Christopher Bailey declared to the team “People are stopping work to watch… You’ve got to give them a good reason.” And reason they did in a flurry of corsets and capes and marvelous metallics that truly conveyed “a very British glamour”, not just on the runway, but in digital live stream at the recently opened flagship on Regent street and globally on the web. What a luxury indeed to be dressed, entertained and escape with Burberry. Thank you for all of it, London.

SalonQP, Aesop, Mikimoto, Cartier, Jaeger-Lecoultre, Vacheron Constantin, Burberry, Van Cleef & Arpels, Louis Vuitton, Prada, Franck Jehanne, Claire Adler, The Kalory Agency, Chopard, Prunier, Vertu, Cartier

It is no surprise that in luxury, image is everything. Recent dialog between Franck Jehanne and Claire Adler of The Kalory Agency regarding this and the importance of luxury brands embracing social media was recently captured in the video below. One of the key points raised is the tremendous benefit of luxury brands creating and sharing beautifully executed visual content on various media channels – particularly if it is a special event or a capturing “behind the scenes” storytelling. Above is example of such work The Kalory Agency is producing for luxury brands the likes of Mikimoto, Cartier, Jaeger-Lecoultre, and Vacheron Constantin. Luxury consumers and bloggers alike are enthusiastic to tag and post polished imagery, particularly if it is higher quality than what they themselves can achieve.

Currently there are several luxury brands who are setting the gold standard by consistently publishing solid visual content: Burberry, Van Cleef & Arpels, Louis Vuitton, and Prada among them.

Without further adieu, below is the video commentary:

photographs & video © by The Kalory Agency

Instagram, Burberry, Gucci, Tiffany & Co., Armani, Audi, Hermès, Target, Neiman Marcus, V Magazine, #InstaGlam, Kacper Kasprzyk, High LowInstagram continues to be an ever more relevant consumer engagement tool for luxury brands, including Burberry, Gucci, Tiffany & Co., Armani, Audi, and Hermès. The visual ease it provides for visual storytelling to exist – from both sides – is not all that dissimilar to the cross collaboration concept of the Target and Neiman Marcus variety. It’s an endearing blend of high (fashion) low (tech) in the space where incumbent, wealthy consumers view the luxury experience as inclusive rather than exclusive. Add to this the arrival of V Magazine’s 2012 Fall Preview featuring the editorial titled #InstaGlam by Kacper Kasprzyk, which is inspired by the rich, punchy tones that are achieved through the ease of Instagram filters. Be it a product launch, a peek behind the scenes, an interactive brand endeavor, or a form yet to be, these little pictures are worth well more than a thousand words.

Instagram, Burberry, Gucci, Tiffany & Co., Armani, Audi, Hermès, Target, Neiman Marcus, V Magazine, #InstaGlam, Kacper Kasprzyk, High Low

Burberry, Burberry Fall 2012 Ad Campaign, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, Sina Weibo, Douban, Youku, Kaixin001, Mario Testino, Roo Panes, Gabriella Wilde, Old Royal Naval College

Burberry is ever the digital darling, as it launches it’s fall 2012 campaign in an impressive 10 social media outlets. These include Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube. Add to this, the emerging platforms of China: Sina Weibo (Twitter with a splash of Facebook ), Douban (Amazon.com meets Facebook), Youku (Youtube clone), and Kaixin001 (Chinese Facebook). Perhaps more luxury brands will follow suit.

The moody, cinematic images photographed by Mario Testino feature model/musician Roo Panes and model/actress Gabriella Wilde. London’s signature fog drenched, rainy atmosphere and Old Royal Naval College play strong supporting roles, to the leading roles of the iconic outerwear in rich, mysterious black-and-white. A series of 5 short films featuring the music of Mr. Panes and close cropped glimpses of accessories and apparel are below. They are to be continued in the following months to keep the poetic British infusion flowing…

Nathaniel Goldberg, Edita Vilkeviciute, Barnyard, Wild Country, Louis Vuitton, Gucci, Armani, Fendi, Burberry, Azzedine Alaia, Vogue Nippon, AnimalsFor those who lament the occasional limitation of city living (the impossible pragmatics of stabling horses on one’s terrace for example), Nathaniel Goldberg suggests a bold alternative of bringing furry and feathery companions into the elegant indoors. His “Wild Country” vision as seen among the pages of Vogue Nippon, June 2010, is both luxurious and cozy as Edita Vilkeviciute lavishes in Louis Vuitton, Gucci, Armani, and Fendi among others. A sensible solution, no?

Once can explore Nathaniel’s stunning personal work here:

www.nathanielgoldberg.com