innovation, Boucheron, Tissot, Garrard, BMW, myboucheron, augmented reality, technology, Boucheron Paris

Some things have to be seen to be believed… and Boucheron is one of them. Yes, their lavish jewelry is indeed spectacular, but what has to be seen is their augmented reality web experience called myboucheron. In a matter of minutes, your computer is transformed into a mirror where you are virtually wearing any iconic Boucheron watch or ring of choice: simply print, cut, wear, download, and activate.┬áThis clever innovation follows its older sibling, the Boucheron iPhone and iPad App, which enables you to slip on jewelry by taking a picture. Tissot, Garrard and BMW have similarly integrated such technologies into their brand experience. For Boucheron, this initiative brought about a 50% increase in website traffic – and more fashion and luxury brands are certain to follow their lead.

Below is a video instruction on how the Boucheron magic happens: