Archives for posts with tag: Germany

Curious Luxury, Louis Vuitton Maison in China, Marc Jacobs, Louis Vuitton 2012 Fall collection, Louis Vuitton Express, Paris to Shanghai, 20th anniversary, The Meaning of Travel, Todd Selby, The Selby, photographs, video, drawings, paintings, Paris, Germany, Poland, Belarus Russia, Mongolia, Foursquare, Louis Vuitton, China, Jiepang, Sina Wiebo, Louis Vuitton: 100 Legendary Trunks, social media platforms, virtual badge, www.louisvuittonexpress.com

Remember last March when Marc Jacobs presented the Louis Vuitton 2012 Fall collection from that gorgeous, steaming locomotive? That same train, christened the Louis Vuitton Express, has just journeyed from Paris to Shanghai over the last 11 days to mark the 20th anniversary of Louis Vuitton in China in a campaign called “The Meaning of Travel”. Photographer and director Todd Selby (yes, The Selby) documented experiences and encounters through photographs, video, drawings and paintings along the journey from Paris, which included stops through Germany, Poland, Belarus, Russia, Mongolia and finally China.

For the campaign, Louis Vuitton joined with Jiepang (the Chinese version of Foursquare), inviting users to check in at any Louis Vuitton store in China and share a written post about what travel means to them on Jiepang or Sina Wiebo. Participants on Jiepang earn a virtual Louis Vuitton Express badge and 10 users will be selected to receive a copy of the book “Louis Vuitton: 100 Legendary Trunks”. What is the incentive for any luxury brand to engage in social media platforms (Chinese or Otherwise)? Tech savvy twenty-somethings everywhere view luxury as an inclusive experience, whereas baby boomers perceive luxury as an exclusive badge. Particular to China, the spending potential of young, middle-class is growing… for the moment. And until they can afford their Louis Vuitton handbag, they can attain their branded “virtual badge”.

The journey culminates with a live fashion show, beginning promptly at 1.30pm GMT or 8.30am EST which can be viewed at http://www.louisvuittonexpress.com where beautiful and curious things surely await. Until then, below are highlights along the way in video journal form:

Day 1

Day 3

Day 4

Day 6

Day 9

Cindy Sherman, Juergen Teller, Marc Jacobs, Interview Magazine, Germany, Takashi Murakami, Richard Prince,

It is not presumptive to say that there is no one like Marc Jacobs. Interview Magazine (Germany) has recently released a disarmingly frank interview that affirms this and sheds light on the professional and personal aspects of this remarkable global innovator. Some patience may be required, however. At the 3 minute mark, he begins to speak on the blurred boundaries of Fashion and Art. He discusses those cheeky Marc Jacobs ad campaigns by Juergen Teller (and the Cindy Sherman / Juergen Teller collaboration that followed), creating ad campaigns that don’t sell things, things that are wrong or imperfect, and the burden of the occasional commercial success. He is fearless, inspiring, and perfectly imperfect.