A curiously abstract future has been germinating among French luxury brands and institutions of Comité Colbert through a series of cryptic social media posts. It is “a utopia created by french luxury” called “Dreaming 2074”, culminating in a collection of science-fiction short stories, new vocabulary and music, which can be downloaded at www.dreaming2074.com
To back up a few steps, Comité Colbert, founded in 1954 by Jean-Jacques Guerlain, is an organization made up of 78 luxury houses and 14 cultural institutions in France to promote the concept of French luxury. Brands such as Cartier, Mellerio dits Meller, Veuve Clicquot, Lanvin, Givenchy, Guerlain and the Louvre (just to name a few) were part of this collaboration. The essence of the collective project “Rêver2074” (Dream2074) is designed to share, preserve and celebrate 60 years of French luxury and heritage… and live into and lead an inspiring future.
Not everyone loves the branding moves creative director Hedi Slimane has been conducting at Yves Saint Laurent – correction Saint Laurent Paris. However, there is an interesting development that one can’t help but like and it is in the form of a beautiful new eyeshadow palette anointed “Devoted to Fans YSL #1” and inspired by the branded colors of Facebook. This is the first time any product has been inspired by Facebook and in keeping with the theme, the shimmery blue, purple, black and white tones will be available on YSL’s official Fragrances and Beauty Facebook page starting July 19th. This token of admiration does come with couture cost at roughly $60, £39, or €50 and are in limited edition of 1,650. Could this mark the start of high luxury embracing social media engagement? Your move Givenchy…
Click here to get “Devoted to Fans YSL #1” starting July 19th
No one plays with shadow and light like Paolo Roersi. His crafty blend of scullduggery stirs the beautiful and the curious with haunting elegance for Vogue Italia’s March 2012 Couture Supplement titled “A Lady In Spring”. Shadowed by birds, insects and a variety of other flora, Marie Piovesan is cloaked in an array of spring 2012 couture collections: Valentino, Givenchy, Giambattista Valli, Chanel, Christian Dior, and Armani Privé to name a few. And it has rarely been more glamorous to be “masked” in eyewear, which makes the mystery all the more decadent.
A little narcissism never hurt anyone. Okay, not true. However, upon discovering this most alluring editorial titled “Nymphe” along this theme, how could one decline beauty? Aniko Mihalik plays a very glamourous, modern nymph clothed in Prada, McQueen, Givenchy, Cavalli and the occasional flower and bauble. Behind this reflective seduction is duo Warren du Preez and Nick Thornton who are known for “hypervisuality” and a precocious preoccupation with light. More of their visual alchemy can be discovered at:
In a surreal twist for spring, Steven Meisel recently tapped into the playground of Elsa Schiaparelli, Salvador Dalí, and possibly even Tim Burton with a dark, haunting beauty that is both ethereal and unyielding. Through the black and white, blurred, and cinematic narrative, he has crafted a tale unlike the usual editorial – something we might expect from this man who boldly blends fashion with cultural and political commentary. Thanks for Keepin’ it Surreal, Steven.
A little chivalry never hurt anyone, but these noble ladies appear to be very much in touch with their inner Joan of Arc. In this editorial for the December 2011 issue of Flare, photographer Chris Nicholls has armed them in Givenchy, Pucci, and Bottega Veneta, among others. Long may they reign.
There is often a quiet Caravaggio-like dramatic force at work in the lens of Boris Ovini. Particularly so in this series that appeared in the inaugural issue of Exhibition Magazine, focused on the theme of “lipstick”. Saskia de Brauw and Kat Hessen glow with chiaroscuro dynamism and the rich colors have a haunting allure. With similar brilliance he photographed the ad for Givenchy’s Mister Eyebrow Fixing Pencil – how can one not LOVE?
Shadow puppetry has rarely brushed shoulders with such glamorous company as Chanel, Versace, Givenchy, Dior, Valentino, Armani Privé. Paolo Roversi’s light and shadow play is enchanting as are whispered tones of color. In this series titled “The Great Illustion” for Vogue Italia, I feel like he hit upon great visions of Grimm’s Fairy Tales and maybe a few from Lewis Carroll and J.R.R. Tolkien. Even in this world of wolves, thorns and demons, I would happily inhabit it.
Ah, the delights of silk, satin, chiffon, and feathers… better still is the beautiful way such things flow through the air. Nick Knight has captured the movement of these Givenchy, Chanel, Versace and Valentino dresses with ethereal grace in this editorial titled “Ode Couture” for V Magazine. In his innovative photographic and video work, he consistently challenges conventional notions of beauty. Further to this, he launched SHOWstudio.com in 2000, an online fashion media company that showcases experimental interactive projects, films and live performances. Kindly allow action to take over where words fail and discover “Ode Couture” in video at:
Thank goodness Givenchy rarely had a night off, as there are few iconic fashion moments in film so near and dear to my heart as the scene where Ms Hepburn consults Mr. O’Toole to steal forged artwork in “How To Steal A Million”. The film is a must watch and the lace mask is a must wear! Make haste ladies and masquerade in lace…