Archives for posts with tag: Gucci

philanthropy, Boston handbag, Siren, The Surrender, Gucci, Gucci for UNICEF, Schools for Africa, Schools for Asia, www.gucci.com

Gucci is seeing possibilities everywhere, one of which is to look good and do good. It arrives in the form of a special edition Boston handbag, introduced through this playful video set to a flurry of children’s drawings and the music track of The Surrender by Siren. It is the newest addition to the Gucci collection of luxury goods benefiting UNICEF, now in its seventh year. Twenty-five percent of the retail sales for the “Gucci for UNICEF” bag will support the “Schools for Africa” and “Schools for Asia” programs, which provide access to quality basic education for children in those regions. The bag can be purchased both online at www.gucci.com or at any Gucci boutique worldwide through May 31, 2013.

Instagram, Burberry, Gucci, Tiffany & Co., Armani, Audi, Hermès, Target, Neiman Marcus, V Magazine, #InstaGlam, Kacper Kasprzyk, High LowInstagram continues to be an ever more relevant consumer engagement tool for luxury brands, including Burberry, Gucci, Tiffany & Co., Armani, Audi, and Hermès. The visual ease it provides for visual storytelling to exist – from both sides – is not all that dissimilar to the cross collaboration concept of the Target and Neiman Marcus variety. It’s an endearing blend of high (fashion) low (tech) in the space where incumbent, wealthy consumers view the luxury experience as inclusive rather than exclusive. Add to this the arrival of V Magazine’s 2012 Fall Preview featuring the editorial titled #InstaGlam by Kacper Kasprzyk, which is inspired by the rich, punchy tones that are achieved through the ease of Instagram filters. Be it a product launch, a peek behind the scenes, an interactive brand endeavor, or a form yet to be, these little pictures are worth well more than a thousand words.

Instagram, Burberry, Gucci, Tiffany & Co., Armani, Audi, Hermès, Target, Neiman Marcus, V Magazine, #InstaGlam, Kacper Kasprzyk, High Low

Olympic Games, London, Gucci, Stallion, Guccio, Gucci muse,  Edwina Alexander, Equestrian Collection, riding gear, Frida Giannini, Curious Luxury

With the imminent start of the Olympic Games, all eyes are on London. And one curious set (mine) has been looking for a certain development what could make a grand brand story for the house of Gucci.

A few months ago Gucci purchased a very handsome stallion and renamed him Guccio. Since then, he has been stabled among Gucci muse Edwina Alexander’s other well-bred steeds and considered a possible mount for the Olympics. Another development is the upcoming launch of Gucci’s new Equestrian Collection which will appear in Gucci boutiques worldwide and on www.gucci.com in November. The collection includes 15 ready-to-wear styles and accessories, as well as equestrian equipment including a riding boot, saddle, helmet, whip, gloves, and horse blanket. With these two happenings combined, it is not difficult to imagine the dashing Guccio with Edwina on his back, both looking so smart in their resplendent Gucci gear as they glide over their jumps towards gold on the word’s greatest athletic stage. Yet, there is no word of Guccio. Perhaps it is a fanciful brand fairytale that can never be, but one dares to dream.

Good luck Edwina!

Soft Luxury, Hard Luxury, Louis Vuitton, Place Vendôme, Versace, Gucci, Dior, Chanel, Hermés, Salvatore Ferragamo, Bottega Veneta, Ralph Lauren

A dynamic trend in the luxury world is rapidly accelerating as, more ‘soft luxury’ brands are expanding their interests in ‘hard luxury’… also known as fine jewellery. Louis Vuitton opened their first standalone jewellery boutique at 23 Place Vendôme just last week (with New York, London and Hong Kong possibly in sight), following Versace’s launch of it’s first high jewellery collection. Of course Gucci, Dior, and Chanel were the first to capture the opportunity in this space years ago and Hermés, Salvatore Ferragamo, Bottega Veneta, Ralph Lauren were quick to follow suit in offering fine jewellery collections of their own. Now it seems 2 distinct categories are emerging: the burgeoning fashion branded fine jewellery and the already established heritage fine jewellery names. Both categories have big plans to build a presence in China, where analysts predict fertile market potential for all parties involved.

Above is the new and incredibly inspired Louis Vuitton collection called ‘Escale á Paris’. It not only commemorates the opening at Place Vendôme, but also plays perfectly into the story of the journey. The designs literally guide one through the glorious city of light, paying homage to the streets, boulevards and other architectural motifs and monuments of Paris – and of course it sparkles like it never has before. The video below shares a glimpse of the creative process, precision and craft behind the beauty that is ‘Escale á Paris’.

Gucci, Cruise 2013 Collection, Gucci Riding Line Summer 2012, Charlotte Casiraghi, Princess Grace of Monaco, Forever Now, Peter Lindbergh, Frida Giannini, Guccio

Gucci is experiencing a further equine expansion in it’s DNA with several exciting developments. One is the luxurious Gucci Riding Line for Summer 2012. Charlotte Casiraghi (Princess Grace of Monaco’s granddaughter) is the smoldering face of the advertising campaign called “Forever Now”, shot by legendary photographer Peter Lindbergh. Worthy of note is that Frida Giannini herself has been designing Charlotte’s exclusive riding wardrobe for the last 2 years as Gucci’s official equestrian ambassador. Second, there will be an equestrian inspired line in the Cruise 2013 Collection, including 15 ready-to-wear styles and accessories, as well as riding boots, saddle, helmet, whip, gloves, and horse blanket. Finally, the house has recently acquired a stunning stallion renamed “Guccio” who may be competing in the upcoming olympics… fingers are crossed for a haute couture competition. Until then, savor some beautiful moments captured during the photoshoot of Gucci “Forever Now”.

Nathaniel Goldberg, Edita Vilkeviciute, Barnyard, Wild Country, Louis Vuitton, Gucci, Armani, Fendi, Burberry, Azzedine Alaia, Vogue Nippon, AnimalsFor those who lament the occasional limitation of city living (the impossible pragmatics of stabling horses on one’s terrace for example), Nathaniel Goldberg suggests a bold alternative of bringing furry and feathery companions into the elegant indoors. His “Wild Country” vision as seen among the pages of Vogue Nippon, June 2010, is both luxurious and cozy as Edita Vilkeviciute lavishes in Louis Vuitton, Gucci, Armani, and Fendi among others. A sensible solution, no?

Once can explore Nathaniel’s stunning personal work here:

www.nathanielgoldberg.com