Archives for posts with tag: Haute Couture

photoHigh Jewelry brands continue to embrace social media platforms – even new launching collections on Instagram. While core clients will remain long-time loyal collectors, jewelers intentions are to reach a new, younger audience that may be more tech savvy. Luxury brands (of any kind) will do well to be innovative and engaging with globally mobile future clients: hello “HENRYs“!

Of note are two recent high jewellery collection launches by Van Cleef & Arpels and Bulgari.

On June 24th, Van Cleef & Arpels released a short, charming video on Instagram announcing an unveiling. Next was a series with a single gemstone, followed by imagery in white paper of a palace, king and queen, and butterflies, which announced that a fairytale collection would be revealed the next day. Facebook and Twitter were employed to share the time of the grand occasion. A film still of a young Catherine Deneuve from Jaques Demy’s “Peau d’Âne” was released on June 27th, as it was the inspiration behind the new collection. Van Cleef & Arpels then shared an image of Chateau de Chambord, where the collection would be presented at a special event. Followers were then treated to a continual feed of the festivities, with glimpses of the jewelry throughout the magical evening.

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Similarly, Bulgari revealed on July 1st that their latest high jewelry collection would be revealed during Parisian Haute Couture week. As this year is their 130th anniversary, they set out to celebrate its past with initiatives that will lead the brand into the future. One such initiative is a project to restore Rome’s cherished Spanish Steps, following private investment to help maintain heritage monuments throughout Italy. With the intention to be perceived as innovative as well as a revered established brand, Bulgari began posting closely cropped details of a few pieces from the collection. In the hours leading up to the launch event on July 8th, behind-the-scenes images were shared, followed by images of the event and the collection being enjoyed and admired by those in attendance.

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Jean Paul Gaultier, Pete Doherty, Silver Screen, Art Deco, Confession of a Child of the Century, Haute Couture, Couture 2013

With dramatic androgyny, Jean Paul Gaultier presented one very curious collection. His muse? Singer (and more recently minted actor) Pete Doherty in his role as a seductive, decadent dandy in the film “Confessions of a Child of the Century”. The provocative collection is comprised of a lot black which gives way to bursts of metallic golds, flashes of color, glamourous fox fur, and art deco prints and details that play homage to films of the silver screen. Of course the turbans, top hats, and corsets cannot pass without mention… quite a lively couture romp!

The BeautifulCurious most desired look of the Jean Paul Gaultier Couture Collection is:

Jean Paul Gaultier, Pete Doherty, Silver Screen, Art Deco, Confession of a Child of the Century, Haute Couture, Couture 2013

Versace Atelier Haute Couture, Donatella Versace, Paris Couture, Haute Couture

Donatella Versace offers an impressive opening to the Paris couture shows with lovely ladies beaded and bound in buckles and corsets with trails of colorful chiffon. The Versace Atelier collection is centered around the concept of deconstruction and reconstruction with the occasional print visually inspired by imagery of tarot cards. The garments are embellished with elaborate details, including spider-like beaded webs, woven patent leather straps, and artfully arranged octagonal punch-outs. Bravo e bentornati, Donatella!

The BeautifulCurious most desired dress of the Versace Atelier collection is:

Versace Atelier Haute Couture, Donatella Versace, Paris Couture, Haute Couture

Christian Dior, Valentino, Maison Martin Margiela Artisanal, Gaultier, Chanel, Worth Couture by Giovanni Bedin, Versace,  Sharif Hamza, Vogue Russia, Queen Elizabeth, Elizabethan, Haute Couture

Because there can never be enough haute couture AND royal fashion, it seems fitting to regard this sumptuous vision created by Sharif Hamza for Vogue Russia, inspired by Queen Elizabeth (the original) on the heels of Queen Elizabeth’s (the second version) Diamond Jubilee celebration. Also, in eager anticipation of the upcoming haute couture collections, it is an opportunity to reflect on a noteworthy curation of past couture, including Christian Dior, Valentino, Maison Martin Margiela Artisanal, Gaultier, and Chanel. God Save The Queen… and haute couture.