Archives for posts with tag: Hermés


“Always be yourself. Unless you can be a Unicorn.”

This simple thought has always charmed me and it came to mind this weekend, as I viewed the magical images of Saut Hermès on Instagram. Hermès has mastered the art of being itself and a unicorn!

Hermès, as a brand, is consistently genuine and true to their heritage, while infusing imagination, whimsy and grace in all things. The Saut Hermès riding exhibition at the Grand Palais in Paris this weekend is just one of many meaningful brand experiences (and a top level show jumping competition) that is a magnificent example of this. Witnessing “Metamorphosis”, a choreography by Bartabas with the Equestrian Arts Academy of Versailles, would have been an exquisite wonder to behold as much as the competition itself.

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Olivia Bee, Hermés, Le Monde D'Hermés, Hermes scarves

With this pair of curious eyes focused on the runways, something very special almost escaped my radar and it must not escape yours. Incase you have not seen or heard the buzz of a certain Miss Olivia Bee, welcome to her world. At the ripe age of 18 she has recently been commissioned to shoot the cover and lead editorial for Hermés’ Le Monde D’Hermés Fall 2012 issue. Hermés was so smitten with the work that they asked her to make a film about a prince and princess. It is a representation of her, her brain and scarves are involved. What is so wonderful is that this esteemed, well established luxury brand recognizes creativity as a shared commodity and embraces the beauty of storytelling that exists outside the bounds of the atelier walls. All you need to do now is watch:

 high luxury, Hermés, Hermés YouTube Channel, 24 Faubourg, Hermés Secret, Curious Luxury

High luxury is serious business and it is easy to understand why such brands rigorously guard their secrets. Yet there is one among this set who boldly gives theirs away: Hermés. Okay, not really, but this most revered brand so humbly invites us to partake in their very special blend of pretend through an animated video on the Hermés YouTube Channel. It is a peek at what secrets will conclusively be revealed on the Hermés website where an interactive cut away of various workshops and departments at 24 Faubourg awaits discovery. The most wonderful part about the experience is that the whimsical charm does not compromise the prestige of Hermés luxury whatsoever. In fact, it is all the more endearing that such pure unadulterated values of inspiration, curiosity and creativity are so venerated…. perhaps the secret is revealed after all.

Instagram, Burberry, Gucci, Tiffany & Co., Armani, Audi, Hermès, Target, Neiman Marcus, V Magazine, #InstaGlam, Kacper Kasprzyk, High LowInstagram continues to be an ever more relevant consumer engagement tool for luxury brands, including Burberry, Gucci, Tiffany & Co., Armani, Audi, and Hermès. The visual ease it provides for visual storytelling to exist – from both sides – is not all that dissimilar to the cross collaboration concept of the Target and Neiman Marcus variety. It’s an endearing blend of high (fashion) low (tech) in the space where incumbent, wealthy consumers view the luxury experience as inclusive rather than exclusive. Add to this the arrival of V Magazine’s 2012 Fall Preview featuring the editorial titled #InstaGlam by Kacper Kasprzyk, which is inspired by the rich, punchy tones that are achieved through the ease of Instagram filters. Be it a product launch, a peek behind the scenes, an interactive brand endeavor, or a form yet to be, these little pictures are worth well more than a thousand words.

Instagram, Burberry, Gucci, Tiffany & Co., Armani, Audi, Hermès, Target, Neiman Marcus, V Magazine, #InstaGlam, Kacper Kasprzyk, High Low

Soft Luxury, Hard Luxury, Louis Vuitton, Place Vendôme, Versace, Gucci, Dior, Chanel, Hermés, Salvatore Ferragamo, Bottega Veneta, Ralph Lauren

A dynamic trend in the luxury world is rapidly accelerating as, more ‘soft luxury’ brands are expanding their interests in ‘hard luxury’… also known as fine jewellery. Louis Vuitton opened their first standalone jewellery boutique at 23 Place Vendôme just last week (with New York, London and Hong Kong possibly in sight), following Versace’s launch of it’s first high jewellery collection. Of course Gucci, Dior, and Chanel were the first to capture the opportunity in this space years ago and Hermés, Salvatore Ferragamo, Bottega Veneta, Ralph Lauren were quick to follow suit in offering fine jewellery collections of their own. Now it seems 2 distinct categories are emerging: the burgeoning fashion branded fine jewellery and the already established heritage fine jewellery names. Both categories have big plans to build a presence in China, where analysts predict fertile market potential for all parties involved.

Above is the new and incredibly inspired Louis Vuitton collection called ‘Escale á Paris’. It not only commemorates the opening at Place Vendôme, but also plays perfectly into the story of the journey. The designs literally guide one through the glorious city of light, paying homage to the streets, boulevards and other architectural motifs and monuments of Paris – and of course it sparkles like it never has before. The video below shares a glimpse of the creative process, precision and craft behind the beauty that is ‘Escale á Paris’.

Curious Luxury, Kelly Bag, Jigé, Hermès, Hermes Paper Handbag

With this post begins a weekly feature on BeautifulCurious called “Curious Luxury”. Curious Luxuries will be a curation of unexpected, creative, clever, or innovative luxuries. Without further ado, here is Curious Luxury No. 1:

Download, print, color, cut, fold, glue…  In a few words, attaining a Kelly or Jigé handbag has never been so simple. A few clicks of traveling the world of Hermès online at will take you to this delightful collection of do-it-yourself paper handbags. These are just a few of the creative and inspiring surprises awaiting discovery. Enjoy a few BeautifulCurious favorites…

Download Paper Jigé

Download Paper Kelly

Hermès, Petit h, Mary Clerté, Edouard Bertrand

Hermès crafts extraordinary objects. And with this comes occasional, equally extraordinary castaway objects and materials. Enter the brilliant idea behind “Petit h” Hermès. It is a creative “re-creation” where artists, craftsmen and unique reclaimed materials from the Hermès workshop come together and wondrous objects are made. Each Petit h piece is “functional, unpredictable, unexpected…” with the intended goal to insight dreams, spark imagination and stir up a little magic. Mary Clerté & Edouard Bertrand directed an inspired short announcing the recent traveling sale exhibition in Berlin. Take flight online and in motion:

Hermès, Royal Academy of Arts, Hermès Leather Forever, Passe-Guide handbag, Christie’s

Few luxuries have been a part of the human existence as long as leather. If in the very beginning it provided a mere luxury of warmth, today it is a luxury of the senses: the look, the smell, the touch. There is even exquisite beauty in the sound a rider makes when mounting a well crafted saddle. Together, these are all worthy reasons to celebrate 175 years of Hermès, as has been arranged at the Royal Academy of Arts in London. “Hermès Leather Forever” showcases the mastery of this noble atelier, including four one-of-a-kind versions of its Passe-Guide handbag as a tribute to the United Kingdom and Ireland which will be auctioned online by Christie’s. Long live leather…

Hermès, Nick Knight, Jacquelyn Jablonski, Andrea Amadei, Spring 2011

Nick Knight continues to find new ways to make color dance with luminous seduction. His Hermès Spring 2011 campaign starring Jacquelyn Jablonski, Andrea Amadei, and various accouterment from the esteemed atelier so eloquently nods to the relevance of hand-crafted, artisan tradition while evolving and innovating what true, modern luxury is. This is beauty superbly spun in print and motion.

Koto Bolofo , Hermès: La Maison, Hermès, Horses, Saddles, Kelly Bag, Clothes, Perfume, Bugatti, Gardens, Specialties, Scarves, Silk, John Lob, and La Collection, Luxury, Photography, Inspiration, Storytelling

Heritage and craftsmanship are what define luxury, but it is the often a story that truly captivates the imagination. Koto Bolofo has most certainly succeeded in achieving this with his book “Hermès: La Maison”. Over the course of 8 years he was granted unprecedented access to create 11 separate volumes documenting the 11 different ateliers of Hermès: Horses, Saddles, Kelly Bag, Clothes, Perfume, Bugatti, Gardens, Specialties, Scarves/Silk, John Lob, and La Collection. Humbly equipped with a film camera (presumably Bronica), tripod, cable release, and devotion, he beautifully captured the creation of luxury.

Of course for those curious minds, there is a riveting story of how Koto Bolofo convinced the late Jean-Louis Dumas on the merits of the project…