Archives for posts with tag: Instagram

photoHigh Jewelry brands continue to embrace social media platforms – even new launching collections on Instagram. While core clients will remain long-time loyal collectors, jewelers intentions are to reach a new, younger audience that may be more tech savvy. Luxury brands (of any kind) will do well to be innovative and engaging with globally mobile future clients: hello “HENRYs“!

Of note are two recent high jewellery collection launches by Van Cleef & Arpels and Bulgari.

On June 24th, Van Cleef & Arpels released a short, charming video on Instagram announcing an unveiling. Next was a series with a single gemstone, followed by imagery in white paper of a palace, king and queen, and butterflies, which announced that a fairytale collection would be revealed the next day. Facebook and Twitter were employed to share the time of the grand occasion. A film still of a young Catherine Deneuve from Jaques Demy’s “Peau d’Âne” was released on June 27th, as it was the inspiration behind the new collection. Van Cleef & Arpels then shared an image of Chateau de Chambord, where the collection would be presented at a special event. Followers were then treated to a continual feed of the festivities, with glimpses of the jewelry throughout the magical evening.

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Similarly, Bulgari revealed on July 1st that their latest high jewelry collection would be revealed during Parisian Haute Couture week. As this year is their 130th anniversary, they set out to celebrate its past with initiatives that will lead the brand into the future. One such initiative is a project to restore Rome’s cherished Spanish Steps, following private investment to help maintain heritage monuments throughout Italy. With the intention to be perceived as innovative as well as a revered established brand, Bulgari began posting closely cropped details of a few pieces from the collection. In the hours leading up to the launch event on July 8th, behind-the-scenes images were shared, followed by images of the event and the collection being enjoyed and admired by those in attendance.

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SautParis

“Always be yourself. Unless you can be a Unicorn.”

This simple thought has always charmed me and it came to mind this weekend, as I viewed the magical images of Saut Hermès on Instagram. Hermès has mastered the art of being itself and a unicorn!

Hermès, as a brand, is consistently genuine and true to their heritage, while infusing imagination, whimsy and grace in all things. The Saut Hermès riding exhibition at the Grand Palais in Paris this weekend is just one of many meaningful brand experiences (and a top level show jumping competition) that is a magnificent example of this. Witnessing “Metamorphosis”, a choreography by Bartabas with the Equestrian Arts Academy of Versailles, would have been an exquisite wonder to behold as much as the competition itself.

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Truth be told, this is a follow up post from early August (as seen below), when BeautifulCurious was hopeful there would be a video to accompany the dynamically different Lanvin fall ad campaign. And arrive it has.

Lanvin Paris, Lanvin, Steven Meisel, Alber Elbaz, Individuals With Individuality. Reality... Not Reality Stars, Instagram, Lanvin Fall Campaign 2011, House + Holme, Ronnie Cooke Newhouse, Stephen WolstenholmeLanvin is launching a curious ad campaign this September starring 9 “real people” from the age of 18 – 82 years, as seen through the lushly colored lense of Steven Meisel. Of course, kudos go to Lanvin creative director Alber Elbaz for his willingness to take luxury in such a “democratic” direction:

“I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes… It felt like a crazy family, and I like that.”

The social media potential based on this notion of “Individuals With Individuality. Reality… Not Reality Stars” is nothing short of gigantic. There are endless possibilities with Instagram engagement alone, and one can only hope there is a video incarnation on this concept in the works.

Instagram, Burberry, Gucci, Tiffany & Co., Armani, Audi, Hermès, Target, Neiman Marcus, V Magazine, #InstaGlam, Kacper Kasprzyk, High LowInstagram continues to be an ever more relevant consumer engagement tool for luxury brands, including Burberry, Gucci, Tiffany & Co., Armani, Audi, and Hermès. The visual ease it provides for visual storytelling to exist – from both sides – is not all that dissimilar to the cross collaboration concept of the Target and Neiman Marcus variety. It’s an endearing blend of high (fashion) low (tech) in the space where incumbent, wealthy consumers view the luxury experience as inclusive rather than exclusive. Add to this the arrival of V Magazine’s 2012 Fall Preview featuring the editorial titled #InstaGlam by Kacper Kasprzyk, which is inspired by the rich, punchy tones that are achieved through the ease of Instagram filters. Be it a product launch, a peek behind the scenes, an interactive brand endeavor, or a form yet to be, these little pictures are worth well more than a thousand words.

Instagram, Burberry, Gucci, Tiffany & Co., Armani, Audi, Hermès, Target, Neiman Marcus, V Magazine, #InstaGlam, Kacper Kasprzyk, High Low

Dots, Louis Vuitton, Marc Jacobs fragrances, Dot perfume Marc Jacobs, Dot, Lola, Daisy, MarcTheDot, Instagram, Tweet, #MarcTheDot, Juergen Teller, lomography, www.dotmarcjacobs.com

Dots are everywhere. Especially if you are Louis Vuitton or Marc Jacobs’ latest fragrance: Dot. This month Dot joins her sisters Lola and Daisy on fragrance counters and marcs her spot on the internet with a cheeky social media venture titled MarcTheDot. The concept invites anyone to Instagram or Tweet anything dotted, spotted or otherwise of the circular persuasion with the hash tag #MarcTheDot

The story behind the fragrance and the hybrid butterfly-ladybug inspiration of the bottle can be discovered at www.dotmarcjacobs.com

Juergen Teller is also captured working his usual iconic lomography magic in a behind the scenes video:

Lanvin Paris, Lanvin, Steven Meisel, Alber Elbaz, Individuals With Individuality. Reality... Not Reality Stars, Instagram, Lanvin Fall Campaign 2011, House + Holme, Ronnie Cooke Newhouse, Stephen Wolstenholme

Lanvin is launching a curious ad campaign this September starring 9 “real people” from the age of 18 – 82 years, as seen through the lushly colored lense of Steven Meisel. Of course, kudos go to Lanvin creative director Alber Elbaz for his willingness to take luxury in such a “democratic” direction:

“I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes… It felt like a crazy family, and I like that.”

The social media potential based on this notion of “Individuals With Individuality. Reality… Not Reality Stars” is nothing short of gigantic. There are endless possibilities with Instagram engagement alone, and one can only hope there is a video incarnation on this concept in the works. Alas, until further notice, we can still embrace the special charms from Lanvin Fall 2011…

http://www.lanvin.com

Valentino, Valentina, Rome, Valentino Parfums, Valentina Eau De Parfum, Instagram, #MyValentinaNights, Valentina Instagram Contest, Facebook

Do you know Valentina? Or where she is in Rome? As Valentino Parfums introduces their new Eau De Parfum Valentina, they ask you to discover this with the proposition that the city is your source of inspiration: feel it’s heartbeat and capture it’s energy. It is an invitation into Valentina’s world.

The Valentina Website experience is a wonderful video and interactive adventure through Rome at night in search of where Valentina might be gallivanting (she leaves clues) as well as an opportunity to view the bottle, olfactive notes and story behind the fragrance. The most engaging part of the experience is the invitation to share your vision of a Valentina night in your own city via #MyValentinaNights on Instagram and Facebook – and possibly find yourself following her mischievous footsteps in Rome.

Burberry, Burberry Fall 2012 Ad Campaign, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, Sina Weibo, Douban, Youku, Kaixin001, Mario Testino, Roo Panes, Gabriella Wilde, Old Royal Naval College

Burberry is ever the digital darling, as it launches it’s fall 2012 campaign in an impressive 10 social media outlets. These include Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube. Add to this, the emerging platforms of China: Sina Weibo (Twitter with a splash of Facebook ), Douban (Amazon.com meets Facebook), Youku (Youtube clone), and Kaixin001 (Chinese Facebook). Perhaps more luxury brands will follow suit.

The moody, cinematic images photographed by Mario Testino feature model/musician Roo Panes and model/actress Gabriella Wilde. London’s signature fog drenched, rainy atmosphere and Old Royal Naval College play strong supporting roles, to the leading roles of the iconic outerwear in rich, mysterious black-and-white. A series of 5 short films featuring the music of Mr. Panes and close cropped glimpses of accessories and apparel are below. They are to be continued in the following months to keep the poetic British infusion flowing…

Van Cleef and Arpels, Mary Katrantzou, Lesage, Lanvin, Fabergé, Swarovski, Valentino, Prada, Cartier,  Cara Delevingne, Fabergé, Cara Delevingne, Alexander Fury, Giles and Rochas, SHOWstudio, utumn/Winter 2012, Twitter, Tumblr, Instagram, Nick Knight

When 2 very good things conspire – Instagram and Nick Knight – magical things happen. Sprinkle in a flash of Cartier here, a little Katrantzou there, along with a tender fluffy friend for good measure and Nick Knight’s first ever Instagram photo shoot materializes. The refreshing abandon of careful retouching in exchange for clever web tools results in what is a true “live shoot”: all images were posted directly from camera onto Tumblr accompanied by Tweeted commentary from fashion director Alexander Fury. Hello innovation sensation!

www.showstudio.com/projects/tag/interactive