Archives for posts with tag: London

Ted Baker, London, Grand House, Maids and Butlers, Midtown Abbey, New York City, 595 5th Avenue

Ted Baker London is making quite a polished impression in New York City for the launch of their “Grand House” store on Fifth Avenue with some clever social interaction. Maids and Butlers have taken to the streets to shine shoes, iron subway maps and serve tea to chess players in this most delightfully posh street marketing experience titled “Midtown Abbey”. Even carriage horses get treated with the utmost care by these dutiful servants of Ted Baker. Further good measures have been taken in portraying British style and refinement inside and out of the 3 story 20’s inspired “Grand House” at 595 5th Avenue. Take a look at this very simple, yet brilliantly executed brand experience:

Olympic Games, London, Gucci, Stallion, Guccio, Gucci muse,  Edwina Alexander, Equestrian Collection, riding gear, Frida Giannini, Curious Luxury

With the imminent start of the Olympic Games, all eyes are on London. And one curious set (mine) has been looking for a certain development what could make a grand brand story for the house of Gucci.

A few months ago Gucci purchased a very handsome stallion and renamed him Guccio. Since then, he has been stabled among Gucci muse Edwina Alexander’s other well-bred steeds and considered a possible mount for the Olympics. Another development is the upcoming launch of Gucci’s new Equestrian Collection which will appear in Gucci boutiques worldwide and on in November. The collection includes 15 ready-to-wear styles and accessories, as well as equestrian equipment including a riding boot, saddle, helmet, whip, gloves, and horse blanket. With these two happenings combined, it is not difficult to imagine the dashing Guccio with Edwina on his back, both looking so smart in their resplendent Gucci gear as they glide over their jumps towards gold on the word’s greatest athletic stage. Yet, there is no word of Guccio. Perhaps it is a fanciful brand fairytale that can never be, but one dares to dream.

Good luck Edwina!