Archives for posts with tag: Mario Testino

Burberry, Burberry Fall 2012 Ad Campaign, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, Sina Weibo, Douban, Youku, Kaixin001, Mario Testino, Roo Panes, Gabriella Wilde, Old Royal Naval College

Burberry is ever the digital darling, as it launches it’s fall 2012 campaign in an impressive 10 social media outlets. These include Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube. Add to this, the emerging platforms of China: Sina Weibo (Twitter with a splash of Facebook ), Douban (Amazon.com meets Facebook), Youku (Youtube clone), and Kaixin001 (Chinese Facebook). Perhaps more luxury brands will follow suit.

The moody, cinematic images photographed by Mario Testino feature model/musician Roo Panes and model/actress Gabriella Wilde. London’s signature fog drenched, rainy atmosphere and Old Royal Naval College play strong supporting roles, to the leading roles of the iconic outerwear in rich, mysterious black-and-white. A series of 5 short films featuring the music of Mr. Panes and close cropped glimpses of accessories and apparel are below. They are to be continued in the following months to keep the poetic British infusion flowing…

British Vogue, Girl's Allowed, Mario Testino, Patricia van der VlietWith the blue skies fading into shades of winter gray, I sought out a dash of color delight from the lense of Mario Testino. This series titled “Girl’s Allowed” featuring Patricia van der Vliet for British Vogue has quite a lot of fluff and ruffles. However, it is the enchanting array of muted pastels that charm me. The pinks here are not predictable and the yellows and oranges splash in at the right time with the right volume. Mario spins fantastic visual tales and is a true master of color control and innovation. I for one can never get enough: www.mariotestino.com

A video diary of the shoot is available at: www.vogue.co.uk/video?category=exclusives&id=9274