Archives for posts with tag: Paris Couture

photoHigh Jewelry brands continue to embrace social media platforms – even new launching collections on Instagram. While core clients will remain long-time loyal collectors, jewelers intentions are to reach a new, younger audience that may be more tech savvy. Luxury brands (of any kind) will do well to be innovative and engaging with globally mobile future clients: hello “HENRYs“!

Of note are two recent high jewellery collection launches by Van Cleef & Arpels and Bulgari.

On June 24th, Van Cleef & Arpels released a short, charming video on Instagram announcing an unveiling. Next was a series with a single gemstone, followed by imagery in white paper of a palace, king and queen, and butterflies, which announced that a fairytale collection would be revealed the next day. Facebook and Twitter were employed to share the time of the grand occasion. A film still of a young Catherine Deneuve from Jaques Demy’s “Peau d’Âne” was released on June 27th, as it was the inspiration behind the new collection. Van Cleef & Arpels then shared an image of Chateau de Chambord, where the collection would be presented at a special event. Followers were then treated to a continual feed of the festivities, with glimpses of the jewelry throughout the magical evening.

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Similarly, Bulgari revealed on July 1st that their latest high jewelry collection would be revealed during Parisian Haute Couture week. As this year is their 130th anniversary, they set out to celebrate its past with initiatives that will lead the brand into the future. One such initiative is a project to restore Rome’s cherished Spanish Steps, following private investment to help maintain heritage monuments throughout Italy. With the intention to be perceived as innovative as well as a revered established brand, Bulgari began posting closely cropped details of a few pieces from the collection. In the hours leading up to the launch event on July 8th, behind-the-scenes images were shared, followed by images of the event and the collection being enjoyed and admired by those in attendance.

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In a world that is ever changing and uncertain… there is one thing that we can look to for comfort: beauty. And Paris delivered on this topic by way of last week’s Couture offerings. Dior was lovely (as usual) with its dipping in and out of centuries, while blending in modernity. Yet it was Elie Saab, Giambattista Valli, Ulyana Sergeenko and Valentino who drew in this curious mind. Below are a few of the highlights and of course all collections can be found at style.com.

Elie Saab
Dark decadence characterized Elie Saab’s chandelier lit world in hues of blues, pinks and blushes. Then came a sequence in black white and gray. In case you missed the memo, pearls are making a triumphant return as the “Queen of Gems” and Saab pays great homage to this noble affair through Tahitian treasures of all colors. At times, this beauty appeared be a burden to wear, with so much lavish embellishment.

Giambattista Valli
Eccentric glamour in the Gardens of Alhambra was at the heart of Giambattista Valli’s frenzy of frocks. It was a paradise of pajama pinstripes, reimagined pleats, feathered tulle, and ethereal floral loveliness. Recovering from a Champagne infused night was never so appealing.

Ulyana Sergeenko
There may have been an undercurrent of the upheaval in the Ukraine and reflections on the fall of the Russian Zsars in Ulyana Sergeenko’s collection, but there was a strong dynamism of sensual femininity meets fiery resolve. The most striking looks were those with shimmering fabrics that appeared wet and metallic, which were in stunning contrast to those soft mohair and lady-like silk offerings that were not always demure.

Valentino
Classic goddess splendor appropriately summarizes the incredibly alluring collection from Valentino. More specifically, it was inspired by the 19th century Pre-Raphaelite take on the Roman toga with flowing draperies, decadent embroideries, opulent pearls, and leather ribbon. There was a heavenly liberation at play that was absolutely romantic, while inviting temptation with sheers waiting to be undone.

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Versace Atelier Haute Couture, Donatella Versace, Paris Couture, Haute Couture

Donatella Versace offers an impressive opening to the Paris couture shows with lovely ladies beaded and bound in buckles and corsets with trails of colorful chiffon. The Versace Atelier collection is centered around the concept of deconstruction and reconstruction with the occasional print visually inspired by imagery of tarot cards. The garments are embellished with elaborate details, including spider-like beaded webs, woven patent leather straps, and artfully arranged octagonal punch-outs. Bravo e bentornati, Donatella!

The BeautifulCurious most desired dress of the Versace Atelier collection is:

Versace Atelier Haute Couture, Donatella Versace, Paris Couture, Haute Couture