Archives for posts with tag: Paris


“Always be yourself. Unless you can be a Unicorn.”

This simple thought has always charmed me and it came to mind this weekend, as I viewed the magical images of Saut Hermès on Instagram. Hermès has mastered the art of being itself and a unicorn!

Hermès, as a brand, is consistently genuine and true to their heritage, while infusing imagination, whimsy and grace in all things. The Saut Hermès riding exhibition at the Grand Palais in Paris this weekend is just one of many meaningful brand experiences (and a top level show jumping competition) that is a magnificent example of this. Witnessing “Metamorphosis”, a choreography by Bartabas with the Equestrian Arts Academy of Versailles, would have been an exquisite wonder to behold as much as the competition itself.

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Curious Luxury, Louis Vuitton Maison in China, Marc Jacobs, Louis Vuitton 2012 Fall collection, Louis Vuitton Express, Paris to Shanghai, 20th anniversary, The Meaning of Travel, Todd Selby, The Selby, photographs, video, drawings, paintings, Paris, Germany, Poland, Belarus Russia, Mongolia, Foursquare, Louis Vuitton, China, Jiepang, Sina Wiebo, Louis Vuitton: 100 Legendary Trunks, social media platforms, virtual badge,

Remember last March when Marc Jacobs presented the Louis Vuitton 2012 Fall collection from that gorgeous, steaming locomotive? That same train, christened the Louis Vuitton Express, has just journeyed from Paris to Shanghai over the last 11 days to mark the 20th anniversary of Louis Vuitton in China in a campaign called “The Meaning of Travel”. Photographer and director Todd Selby (yes, The Selby) documented experiences and encounters through photographs, video, drawings and paintings along the journey from Paris, which included stops through Germany, Poland, Belarus, Russia, Mongolia and finally China.

For the campaign, Louis Vuitton joined with Jiepang (the Chinese version of Foursquare), inviting users to check in at any Louis Vuitton store in China and share a written post about what travel means to them on Jiepang or Sina Wiebo. Participants on Jiepang earn a virtual Louis Vuitton Express badge and 10 users will be selected to receive a copy of the book “Louis Vuitton: 100 Legendary Trunks”. What is the incentive for any luxury brand to engage in social media platforms (Chinese or Otherwise)? Tech savvy twenty-somethings everywhere view luxury as an inclusive experience, whereas baby boomers perceive luxury as an exclusive badge. Particular to China, the spending potential of young, middle-class is growing… for the moment. And until they can afford their Louis Vuitton handbag, they can attain their branded “virtual badge”.

The journey culminates with a live fashion show, beginning promptly at 1.30pm GMT or 8.30am EST which can be viewed at where beautiful and curious things surely await. Until then, below are highlights along the way in video journal form:

Day 1

Day 3

Day 4

Day 6

Day 9

Karl Lagerfeld, Carine Roitfeld, Coco Chanel, House of Chanel, The Little Black Jacket, Carine Roitfeld, Mark Vanderloo, Anna Wintour, Clemence Poesy, Daphne Guinnes, Tahar Rahim, Uma Thurman, Waris Ahluwalia

Once again, the forces of Karl (with Carine Roitfeld) make a dynamic statement with the understated, this time with that other House of Chanel classic: The Little Black Jacket. And it takes the form of an exhibition, an online experience, and a book featuring over 100 celebrities, artists and provocateurs wearing this iconic – and ever versatile – jacket, whilst adding their own signature twists. It’s a brilliant sensation that is inspiring, timeless and oh so Coco:

Patrick Demarchelier, Christian Dior, Dior Couture, Rizzoli, Yves Saint Laurent, Marc Bohan, John Galliano, Vogue, Elle, Harper’s Bazaar, Glamour, V, Paris

“Dior Couture” is not just any fashion portrait book, it is a mythic journey that spans the decades beginning after the Second World War when Christian Dior first launched the “New Look” in 1947 through the years with Yves Saint Laurent, Marc Bohan and John Galliano at the helm. It also happens to have a legendary guide who is every bit an equal visionaire: Patrick Demarchelier. His lavish lense features over 100 of the most beautifully exquisite gowns that will inspire, transport, and captivate all who see.

“When you’re a fashion photographer, you must inspire a dream, with Dior Haute Couture the dream is already there” – Patrick Demarchelier

Les Arts Decoratifs, Mode et Textile, Louis Vuitton - Marc Jacobs, Louis Vuitton et  Marc Jacobs, Pamela Golbin, LVMH, Marc Jacobs, Louis Vuitton, Fanclub, Paris

Yes, you read that correctly and no, LVMJ is not a mistake. Tomorrow, The Musée de la Mode et du Textile will be presenting to the public “Louis Vuitton – Marc Jacobs”. It is certain to be a riveting look at the work of Louis Vuitton himself and the work of Marc Jacobs as the current artistic director for Louis Vuitton. In the words of Pamela Golbin, the curator of this exhibition: “The exhibition was a way to speak about two moments in fashion history which are crucial. With Louis it was about industrialisation and with Marc it’s about globalisation.” Both are tremendous forces of innovation and cultural influence that will continue to reverberate well into the future.

Immerse in the Fanclub:

Louis Vuitton – Marc Jacobs
Musée de la Mode et du Textile
March 9 – September 16

Koto Bolofo , Hermès: La Maison, Hermès, Horses, Saddles, Kelly Bag, Clothes, Perfume, Bugatti, Gardens, Specialties, Scarves, Silk, John Lob, and La Collection, Luxury, Photography, Inspiration, Storytelling

Heritage and craftsmanship are what define luxury, but it is the often a story that truly captivates the imagination. Koto Bolofo has most certainly succeeded in achieving this with his book “Hermès: La Maison”. Over the course of 8 years he was granted unprecedented access to create 11 separate volumes documenting the 11 different ateliers of Hermès: Horses, Saddles, Kelly Bag, Clothes, Perfume, Bugatti, Gardens, Specialties, Scarves/Silk, John Lob, and La Collection. Humbly equipped with a film camera (presumably Bronica), tripod, cable release, and devotion, he beautifully captured the creation of luxury.

Of course for those curious minds, there is a riveting story of how Koto Bolofo convinced the late Jean-Louis Dumas on the merits of the project…

In the wise words of Audrey Hepburn “Paris is always a good idea”.
I’m particularly fond of good ideas, so let’s start this happy endeavor à Paris. On y va!