Archives for posts with tag: Photography

SalonQP, Aesop, Mikimoto, Cartier, Jaeger-Lecoultre, Vacheron Constantin, Burberry, Van Cleef & Arpels, Louis Vuitton, Prada, Franck Jehanne, Claire Adler, The Kalory Agency, Chopard, Prunier, Vertu, Cartier

It is no surprise that in luxury, image is everything. Recent dialog between Franck Jehanne and Claire Adler of The Kalory Agency regarding this and the importance of luxury brands embracing social media was recently captured in the video below. One of the key points raised is the tremendous benefit of luxury brands creating and sharing beautifully executed visual content on various media channels – particularly if it is a special event or a capturing “behind the scenes” storytelling. Above is example of such work The Kalory Agency is producing for luxury brands the likes of Mikimoto, Cartier, Jaeger-Lecoultre, and Vacheron Constantin. Luxury consumers and bloggers alike are enthusiastic to tag and post polished imagery, particularly if it is higher quality than what they themselves can achieve.

Currently there are several luxury brands who are setting the gold standard by consistently publishing solid visual content: Burberry, Van Cleef & Arpels, Louis Vuitton, and Prada among them.

Without further adieu, below is the video commentary:

photographs & video © by The Kalory Agency

Koto Bolofo , Hermès: La Maison, Hermès, Horses, Saddles, Kelly Bag, Clothes, Perfume, Bugatti, Gardens, Specialties, Scarves, Silk, John Lob, and La Collection, Luxury, Photography, Inspiration, Storytelling

Heritage and craftsmanship are what define luxury, but it is the often a story that truly captivates the imagination. Koto Bolofo has most certainly succeeded in achieving this with his book “Hermès: La Maison”. Over the course of 8 years he was granted unprecedented access to create 11 separate volumes documenting the 11 different ateliers of Hermès: Horses, Saddles, Kelly Bag, Clothes, Perfume, Bugatti, Gardens, Specialties, Scarves/Silk, John Lob, and La Collection. Humbly equipped with a film camera (presumably Bronica), tripod, cable release, and devotion, he beautifully captured the creation of luxury.

Of course for those curious minds, there is a riveting story of how Koto Bolofo convinced the late Jean-Louis Dumas on the merits of the project…

http://www.steidlville.com/books/971-La-Maison.html