Archives for posts with tag: Prada

SalonQP, Aesop, Mikimoto, Cartier, Jaeger-Lecoultre, Vacheron Constantin, Burberry, Van Cleef & Arpels, Louis Vuitton, Prada, Franck Jehanne, Claire Adler, The Kalory Agency, Chopard, Prunier, Vertu, Cartier

It is no surprise that in luxury, image is everything. Recent dialog between Franck Jehanne and Claire Adler of The Kalory Agency regarding this and the importance of luxury brands embracing social media was recently captured in the video below. One of the key points raised is the tremendous benefit of luxury brands creating and sharing beautifully executed visual content on various media channels – particularly if it is a special event or a capturing “behind the scenes” storytelling. Above is example of such work The Kalory Agency is producing for luxury brands the likes of Mikimoto, Cartier, Jaeger-Lecoultre, and Vacheron Constantin. Luxury consumers and bloggers alike are enthusiastic to tag and post polished imagery, particularly if it is higher quality than what they themselves can achieve.

Currently there are several luxury brands who are setting the gold standard by consistently publishing solid visual content: Burberry, Van Cleef & Arpels, Louis Vuitton, and Prada among them.

Without further adieu, below is the video commentary:

photographs & video © by The Kalory Agency

Prada, Prada video campaign, Anne Vyalitsyna, Elza Luijendijk, Iselin Steiro, Madison Headrick, Magdalena Frackowiak, Vanessa Axente, Steven Meisel, facebook, youtube, Prada Fall Winter 2012 Women's Advertising Campaign

Prada continues to ramp up it’s multimedia merits with the release of one very striking video campaign for the women’s fall winter collection. With a chess board as a stage, Anne Vyalitsyna, Elza Luijendijk, Iselin Steiro, Madison Headrick, Magdalena Frackowiak and Vanessa Axente square off in a battle of fashion in bold geometric prints that are both retro and futuristic. So much color and tension stirs in both the collection itself and the performances, directed by the ever extraordinary Steven Meisel. The print and video campaign can be viewed on the Prada website as well as on facebook and youtube.

Prada, A Therapy, Roman Polanski, Cannes International Film Festival, Ben Kingsley, Helena Bonham Carter

Prada has had an epic 2012, particularly with the Met’s Schiaparelli and Prada: Impossible Conversations in New York. Add to this a collaboration on short film titled “A Therapy” by Roman Polanski, which recently premiered to great acclaim at the Cannes International Film Festival. The films’s storyline glimpses the world of luxury fashion (and it’s stereotypes), involving 3 characters: a psychoanalyst (Ben Kingsley), a patient (Helena Bonham Carter), and one very luxurious, purple fur coat (Prada).

“The chance to dwell on what the fashion world represents nowadays and the fact that it is accompanied by so many stereotypes is fascinating and at the same time a bit upsetting, but you definitely can not ignore it. It’s very refreshing to know that there are still places open to irony and wit and, for sure, Prada is one of them.” – Roman Polanski

Van Cleef and Arpels, Mary Katrantzou, Lesage, Lanvin, Fabergé, Swarovski, Valentino, Prada, Cartier,  Cara Delevingne, Fabergé, Cara Delevingne, Alexander Fury, Giles and Rochas, SHOWstudio, utumn/Winter 2012, Twitter, Tumblr, Instagram, Nick Knight

When 2 very good things conspire – Instagram and Nick Knight – magical things happen. Sprinkle in a flash of Cartier here, a little Katrantzou there, along with a tender fluffy friend for good measure and Nick Knight’s first ever Instagram photo shoot materializes. The refreshing abandon of careful retouching in exchange for clever web tools results in what is a true “live shoot”: all images were posted directly from camera onto Tumblr accompanied by Tweeted commentary from fashion director Alexander Fury. Hello innovation sensation!

www.showstudio.com/projects/tag/interactive

Lost in Details, Arizona Muse, Paolo Roversi, Vogue Italia, Mars 2012, Retro, Scrapbook, Prada

Arizona Muse rocks the retro 1950’s 1960’s look through the form of an eloquently elegant scrapbook in the March 2012 editorial of Vogue Italia. Titled “Lost In Details” it’s almost all Prada all the time and there is inspiration enough here to get lost in. Images taken through the crafty lense of Paolo Roversi are dynamically cut, cropped and collaged in ways that bring a beautiful extra dimension to what already exists in its original form. For a peek behind the genius:

Prada, Alexander McQueen, Givenchy, Roberto Cavalli, Aniko Mihalik, Warren du Preez, Nick Thornton, Numéro #133, Nymphe

A little narcissism never hurt anyone. Okay, not true. However, upon discovering this most alluring editorial titled “Nymphe” along this theme, how could one decline beauty? Aniko Mihalik plays a very glamourous, modern nymph clothed in Prada, McQueen, Givenchy, Cavalli and the occasional flower and bauble. Behind this reflective seduction is duo Warren du Preez and Nick Thornton who are known for “hypervisuality” and a precocious preoccupation with light. More of their visual alchemy can be discovered at:

www.wnstudio.tv

Louis Vuitton, Prada, Dolce & Gabbana, Blumarine, Marni, March 2012, Velvet, John Akehurst, Diana Moldovan, Narcissus, Il Fiore Delle Mille E Una Notte, Flower Of The Arabian Nights

Many trends are in bloom at the moment and, on cue, floral embroideries are among them. John Akehurst photographed some of this seasons most beautiful floral offerings from the likes of Louis Vuitton, Prada, and Dolce & Gabbana in Velvet Italia’s “Il Fiore Delle Mille E Una Notte” (Flower Of The Arabian Nights). Set amidst a landscape of mylar, the floral vestments twist and transform with an electrifying beauty that Narcissus would surely envy.

Keepin’ it Surreal, Givenchy, Louis Vuitton, Viktor & Rolf, Prada, Dolce & Gabbana, Bottega Veneta, Steven Meisel, Elsa Schiaparelli, Tim Burton, Salvador Dalí, Laura Kampman, Vogue Italia, February 2012

In a surreal twist for spring, Steven Meisel recently tapped into the playground of Elsa Schiaparelli, Salvador Dalí, and possibly even Tim Burton with a dark, haunting beauty that is both ethereal and unyielding. Through the black and white, blurred, and cinematic narrative, he has crafted a tale unlike the usual editorial – something we might expect from this man who boldly blends fashion with cultural and political commentary. Thanks for Keepin’ it Surreal, Steven.

Animated gifs, Parallel Universes, Paris versus New York, Prada, Spring/Summer 2012 accessories, Vahram Muratyan

Prada Parallel Universe

Make way for Prada, who is clearly paving their road to digital success with their “Parallel Universes” campaign for the Spring/Summer 2012 accessories collection. These playful retro gems by illustrator/graphic designer Vahram Muratyan (of “Paris versus New York” fame) are so charming that it makes one pause to marvel at how innovation can be so simple. If these animated delights are not enough, there is sure to be more where this came from:

www.parisvsnyc.blogspot.fr