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Burberry, Burberry Fall 2012 Ad Campaign, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, Sina Weibo, Douban, Youku, Kaixin001, Mario Testino, Roo Panes, Gabriella Wilde, Old Royal Naval College

Burberry is ever the digital darling, as it launches it’s fall 2012 campaign in an impressive 10 social media outlets. These include Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube. Add to this, the emerging platforms of China: Sina Weibo (Twitter with a splash of Facebook ), Douban (Amazon.com meets Facebook), Youku (Youtube clone), and Kaixin001 (Chinese Facebook). Perhaps more luxury brands will follow suit.

The moody, cinematic images photographed by Mario Testino feature model/musician Roo Panes and model/actress Gabriella Wilde. London’s signature fog drenched, rainy atmosphere and Old Royal Naval College play strong supporting roles, to the leading roles of the iconic outerwear in rich, mysterious black-and-white. A series of 5 short films featuring the music of Mr. Panes and close cropped glimpses of accessories and apparel are below. They are to be continued in the following months to keep the poetic British infusion flowing…

Van Cleef and Arpels, Mary Katrantzou, Lesage, Lanvin, Fabergé, Swarovski, Valentino, Prada, Cartier,  Cara Delevingne, Fabergé, Cara Delevingne, Alexander Fury, Giles and Rochas, SHOWstudio, utumn/Winter 2012, Twitter, Tumblr, Instagram, Nick Knight

When 2 very good things conspire – Instagram and Nick Knight – magical things happen. Sprinkle in a flash of Cartier here, a little Katrantzou there, along with a tender fluffy friend for good measure and Nick Knight’s first ever Instagram photo shoot materializes. The refreshing abandon of careful retouching in exchange for clever web tools results in what is a true “live shoot”: all images were posted directly from camera onto Tumblr accompanied by Tweeted commentary from fashion director Alexander Fury. Hello innovation sensation!

www.showstudio.com/projects/tag/interactive