Archives for posts with tag: V Magazine

Instagram, Burberry, Gucci, Tiffany & Co., Armani, Audi, Hermès, Target, Neiman Marcus, V Magazine, #InstaGlam, Kacper Kasprzyk, High LowInstagram continues to be an ever more relevant consumer engagement tool for luxury brands, including Burberry, Gucci, Tiffany & Co., Armani, Audi, and Hermès. The visual ease it provides for visual storytelling to exist – from both sides – is not all that dissimilar to the cross collaboration concept of the Target and Neiman Marcus variety. It’s an endearing blend of high (fashion) low (tech) in the space where incumbent, wealthy consumers view the luxury experience as inclusive rather than exclusive. Add to this the arrival of V Magazine’s 2012 Fall Preview featuring the editorial titled #InstaGlam by Kacper Kasprzyk, which is inspired by the rich, punchy tones that are achieved through the ease of Instagram filters. Be it a product launch, a peek behind the scenes, an interactive brand endeavor, or a form yet to be, these little pictures are worth well more than a thousand words.

Instagram, Burberry, Gucci, Tiffany & Co., Armani, Audi, Hermès, Target, Neiman Marcus, V Magazine, #InstaGlam, Kacper Kasprzyk, High Low

Givenchy, Nick Knight, Ode Couture, Riccardo Tisci, Ming Xi, Jonathan Kaye, Givenchy, Chanel, Versace and Valentino, Karl Lagerfeld, V MagazineAh, the delights of silk, satin, chiffon, and feathers… better still is the beautiful way such things flow through the air. Nick Knight has captured the movement of these Givenchy, Chanel, Versace and Valentino dresses with ethereal grace in this editorial titled “Ode Couture” for V Magazine. In his innovative photographic and video work, he consistently challenges conventional notions of beauty. Further to this, he launched SHOWstudio.com in 2000, an online fashion media company that showcases experimental interactive projects, films and live performances. Kindly allow action to take over where words fail and discover “Ode Couture” in video at:

http://showstudio.com/project/ming_xi_couture_2011#fashion_film