Archives for posts with tag: YouTube

jcrew, Scott Schuman, Alice Lane, Le Figaro, Virginie Mouzat, Tank, Caroline Issa, Angela Goding, MoMA, PS1, Wonderland, Julia Sarr-Jamois, Arquiste, Carlos Huber, Tumblr, David Karp, Trunk Archive, Matthew Moneypenny, American Cancer Society, Spencer Lyons, Phillips de Pury & Co., Joe Carlucci, Linda Rodin, Rodin, Alice Lane, MoMA, PS1, Angela Goding, Trunk Archive, Matthew Moneypenny, J. Crew, Garance Doré, YouTube, 770 Behind The Line

Among the pages of heftier-than-ever September glossies, social media channels and beyond will be a stand out campaign that presents a refreshingly new model archetype: the influencer. J. Crew has selected extraordinary people who are accomplished entrepreneurs, fashion industry talents, and contributors to contemporary culture to tell the J. Crew story about quality “in a little louder way”. A few of these worthy individuals are Assistant Director of Museum Development at MoMA and PS1 Angela Goding, architect and Arquiste perfumes creator Carlos Huber, Linda Rodin of Rodin, makeup artist Alice Lane, Trunk Archive CEO Matthew Moneypenny, and founder and CEO of Tumblr David Karp. J. Crew provides the opportunity to meet this worthy cast and find out a bit about them on the (un)official J. Crew blog, 770 Behind The Line. Click on Destination Inspiration to discover even more influencers from around the globe wearing J. Crew their way. This ongoing inspiration in motion can also be followed on J. Crew’s YouTube channel. The below video finds blogger, photographer, illustrator and author Garance Doré (and Scott Schuman) strolling the streets of Paris, wearing J. Crew her way.

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Prada, Prada video campaign, Anne Vyalitsyna, Elza Luijendijk, Iselin Steiro, Madison Headrick, Magdalena Frackowiak, Vanessa Axente, Steven Meisel, facebook, youtube, Prada Fall Winter 2012 Women's Advertising Campaign

Prada continues to ramp up it’s multimedia merits with the release of one very striking video campaign for the women’s fall winter collection. With a chess board as a stage, Anne Vyalitsyna, Elza Luijendijk, Iselin Steiro, Madison Headrick, Magdalena Frackowiak and Vanessa Axente square off in a battle of fashion in bold geometric prints that are both retro and futuristic. So much color and tension stirs in both the collection itself and the performances, directed by the ever extraordinary Steven Meisel. The print and video campaign can be viewed on the Prada website as well as on facebook and youtube.

Dior, Christian Dior, Dior YouTube channel, Raf Simons, Raf Simons interview, Dior Haute Couture, Know-How & Heritage playlist, YouTube

Dior recently released a video of Raf Simons speaking to the concept behind his inaugural Haute Couture collection on the official Dior YouTube channel. The interview is, of course, a terrific commentary on his view of the Dior brand heritage and intent to create dynamic, energetic pieces that juxtapose the storied, historic craft with futuristic craft. Yet this is just one video among an impressively rich assortment on the Dior YouTube channel – in fact there are 5 different playlists of compelling content to explore. Particularly noteworthy is the Know-How & Heritage playlist, as the selection is a terrific immersion in the artful beauty and attention to detail that make this iconic brand so extraordinary.

Interview Raf Simons – Haute Couture Autumn-Winter 2012

Exceptional Pieces: Black Calfskin Suede Sandal

Dior VIII – The Inspirational Film

Dior Joaillerie – Le Bal des Roses

YouTube channels, YouTube, Van Cleef & Arpels, www.vancleefarpels.com, butterfly

One of the trends in digital innovation that is transforming the way fashion and luxury brands connect with consumers is through video. YouTube channels are just one venue where a brand can tell its story through a collection of videos a-la “behind-the-scenes” montages, artistic short films, or beautifully produced pieces on the creative process. A new, interesting incarnation of video comes from Van Cleef & Arpels in the form of a very elegant website trailer introducing their freshly launched website. A delicately intrepid butterfly guides the viewer on a dimensional journey through the airy, intuitive website, touching on just a few of the iconic creations and relaying the ease of navigating through the content and legendary world of the Maison. Discover the path of the butterfly below or directly immerse in the Van Cleef & Arpel world at www.vancleefarpels.com

Is the website trailer, or any of its companions, a powerful enough vehicle to increase traffic to a website or boutique – ultimately converting to a sale? Or is the value simply that it is an innovative way for a brand to more deeply engage and connect through storytelling? What are your views?

Hypnôse Star, Lancôme, Hypnôse Star mascara, Ombre Hypnôse Mono Eyeshadow, Ombre Hypnôse, Betty Boop, Daria Werbowy, Facebook app, iphone app, Joann Sfar, Lancôme Studio channel, YouTube

What happens when a 1930’s cartoon starlet, a super model, a global beauty brand and social/mobile media collide? A sparkling introduction to Lancôme’s new Hypnôse Star mascara and Ombre Hypnôse Mono Eyeshadow collection that blends carefree retro glamour with modern Hollywood chic, starring Betty Boop and Daria Werbowy. In conjunction with traditional media vehicles, the launch includes both a Facebook app and an iphone app as well as a short film directed by Joann Sfar which appears on the Lancôme Studio channel on YouTube. The apps feature product descriptions and tutorials, as well as a camera with filters and a charming alarm clock and playful Betty Boop reactions for the iphone. Content on the Lancôme website covers not only similar content but features a broader account of the experience and the “encounter” between the stars. This launch is clever, charming and engaging right down to the credits at the end of the film. Betty advises Daria to ‘Just say it with the eyes’, but Lancôme so brilliantly says it with just a bit more.

Burberry, Burberry Fall 2012 Ad Campaign, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, Sina Weibo, Douban, Youku, Kaixin001, Mario Testino, Roo Panes, Gabriella Wilde, Old Royal Naval College

Burberry is ever the digital darling, as it launches it’s fall 2012 campaign in an impressive 10 social media outlets. These include Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube. Add to this, the emerging platforms of China: Sina Weibo (Twitter with a splash of Facebook ), Douban (Amazon.com meets Facebook), Youku (Youtube clone), and Kaixin001 (Chinese Facebook). Perhaps more luxury brands will follow suit.

The moody, cinematic images photographed by Mario Testino feature model/musician Roo Panes and model/actress Gabriella Wilde. London’s signature fog drenched, rainy atmosphere and Old Royal Naval College play strong supporting roles, to the leading roles of the iconic outerwear in rich, mysterious black-and-white. A series of 5 short films featuring the music of Mr. Panes and close cropped glimpses of accessories and apparel are below. They are to be continued in the following months to keep the poetic British infusion flowing…