Among the dynamic videos from fashion and luxury brands in Q1, for me Mr. Porter steals the show.
While the intro could easily be compressed, the charm of “The Style Clinic Show” host, retro staging and format for featuring the looks are both entertaining, richly informative and wonderfully “shoppable”. The host cheekily narrates style variations on specific wardrobe needs, while the model rotates to capture the look from various angles. Also noteworthy is the 3-way cut of the frame, so that details of fabric and finishings are highlighted.
By contrast, the thing that challenges me most when viewing brand videos is dark lighting and immersive abstraction. While there is appreciation for conceptual, artistic nature of such things, often there is little attention shown on craft. There is a way to balance both while preserving those inspirational qualities that are innate to a brand’s narrative. More to come on this point, but Mr. Porter has executed this well in the past and continues to do so.
Finally, they encourage engagement: if you are in need of style help, you can contact: firstname.lastname@example.org or tweet: #styleclinic
Meantime, definitely do yourself a favor and take in the Mr. Porter charm.
Back in October, the launch of artist Greg Lauren’s limited edition fragrance collaboration with Barney’s New York came across the radar. The custom embellishment of fabric, paper and paint is impressive in itself, but having seen the creative journey of the bottle in video “The Making of an Original” left a lasting impression of what bespoke means. Today a dear friend gifted me the fragrance. Beyond the incredibly special scent created with Master Perfumer Ralf Schweiger, I recalled the thought and artfulness that went into crafting something so beautifully memorable.
The limited-edition of 3,000 can be purchased at Barney’s New York.
The runways of New York, London, Milan and Paris have been walked, leaving us breathless and inspired! We were taken on journeys around the world, through time and into altered realities. These are the collections that we will certainly be ready to wear, come fall…
Marchesa took us on a lavish Scottish adventure with glamorous variants on tartans and argyles in colors that awakened the senses.
Temperley London delivered demure offerings with a “funky”, yet elegant mix of floral prints, Byzantine patterns, quilted fabrics and layered draping.
Salvatore Ferragamo‘s inspired leather pieces, dipped in metallic paint, were beyond sensational, as well as a pair of fitted ribbed-knit dresses that appeared to be gilded in gold leaf.
Alberta Ferretti charmed us with her ethereal “metamorphosis of nature and woman”, presenting feather infused frocks and a fabulous parade of textured fabrics.
Iris Van Herpen seduced us with her vacuum-packed alien fashion titled “Biopiracy” and her emerging signature 3-D confections.
Lanvin was all graceful chic with Alber Elbaz’s “Triple X—Xtravagant, Xtreme, and Xperiment” vision. Hats trimmed or lined with marabou cast shadowy drama that enhanced the shimmering fabrics, furs and feathers of his glorious garments.
The entire collections can be viewed at Style.com
For just 3 more days, over 400 enchanting works by Joel A. Rosenthal currently grace the halls of the MET in New York City – and dazzle the eyes of many ladies. To say this exhibition is a rare delight is an understatement. His name is “whispered” among a select number of women who are passionate about high jewellery and the gentleman is known to shy from the spotlight. What the MET has done is curate JAR’s acclaimed work over the past three decades. His pieces are playful, intricately bejewelled flora, fauna and objets d’art that both drip with colour and flicker in even the lowest light. Unless you are among his few fortunate clients, this is truly a once in a lifetime experience to behold his masterful creations.
Deeper musings on JAR and the jewellers who inspired him can be found on the wonderful blog Jewels du Jour. Thank you Natalie!
Below are just a few of his breathtaking creations:
“Are not the most beautiful things made to circulate?” These words were spoken by Coco Chanel in 1932, and like so many things she had a hand in creating, the sentiment is timeless. The video below is the 3rd of the “Inside Chanel” series titled “Chanel and the Diamond”. It speaks of not only the history of the importance diamonds play in fashion, but also the inspiration of the collection and sensation it caused… of course…
More and more the mobile media experience is found in-store, enhancing the consumer experience on a number of levels. Notably, Brian Atwood has developed a very clever Museum Experience in his New York flagship store by way of QR codes. In one quick scan, consumers are directed to video content featuring Mr. Atwood as he describes the inspiration or design process behind a particular piece. This is less about e-commerce and more about telling a story and revealing craft. The video mimics the style of old movie projectors, with the intent to elevate the shoes and handbags to museum worthy “art” status. Further to this, any item purchased in-store will have a “655 Madison Avenue” plaque attached to it, adding to the exclusivity of the experience.
Maybe it’s not a journey, but Karl, this little number is beyond puzzling…
It is no great secret that image is everything – and that luxury brands must tell authentic stories that live and breathe in more meaningful and engaging mediums. Luxury footwear brand Tod’s has recently done just that through the release of a uniquely beautiful “book” of portraits that ventures deep into the heart of the brand itself by featuring what makes up Tod’s esteemed heritage: the elegant people and the captivating places of Italy… and it’s mobile. While it is a marketing tool showcasing personal fashion, it feels like an intimate, personal book of family portraits and experiences (both in still images as well as video). The premise behind the images of style and Italianeese as stated in the Info segment of the app: “At a time when a negative mood seems to reign in Italy, this volume offers a positive portrait of personalities and beautiful places, all diverse, all winners.” The BeautifulCurious criticism is that one obvious ingredient is missing: the very elegant Italian women who also enjoy Tod’s. “Italian Portraits” is available at the App Store and can be experienced on the Tod’s website.